Tips for PPC Advertising for Local Businesses
Kennebunk, Maine (PRWEB) August 04, 2013 -- Online lead generation has become an important part of maintaining and growing a successful local business in today’s world. There are several different techniques, each of which works best when used in conjunction with the rest. These tools include social media marketing, search engine optimization, content marketing, and more. My Local Leads helps developing businesses establish and enhance effective and cost efficient local search marketing campaigns. With pay per click or PPC advertising, there are a variety of items many so-called marketing specialists will overlook. These few tips will help local business owners increase the cost effectiveness of their online advertising and help get the phone to ring.
Negative keywords have been widely ignored and often debated when it comes to internet marketing. The practice is quite simple. Essentially, a business would include a negative keyword when they want searches for specific things to avoid their website. For example, someone targeting a key phrase for “plumbing contractor” might include a negative keyword for “training.” They would do this, because they are targeting people looking for a plumbing contractor rather than people looking to train to become a plumbing contractor. This is an effective method for local search marketing, as he helps more clearly define the focus and target the specific consumers who are most likely interested in the services and products offered by the company. Appropriate negative keywords can easily be discovered when doing initial and continual keyword research for the website.
Brand name campaigns can be helpful. Many just starting out with local search marketing believe that people who know their brand name will already know where to find their website, be a customer, or otherwise find the site through organic searching. Repeated tests, however, have shown that branded campaigns can bring in more traffic than organic searches.
Another important tactic that cannot be ignored with PPC advertising is to review which sites the advertisements for the company are showing on. For example, restaurants may have Google ads showing on sites that talk about food. However, if these sites are recipe blogs, it is not going to be very useful. That will drive the cost of PPC up while lessening its overall effectiveness. Just like the ads can be excluded from searches for certain keywords, they can also be set to not run on certain sites.
It is also important to remember that Google is not the only name around when it comes to PPC. Facebook, StumbleUpon, BuyAds, BuySellAds, and other networks are available. These usually end up costing less and having less reach, but they can be more effective, if targeted properly. Maintaining and increasing the cost effectiveness of the PPC ads should would a primary goal of building the local business internet marketing campaign.
Chris Moreno, My Local Leads, http://www.mylocalleads.com, (207) 332-3306, [email protected]
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