Datalogic to Display Innovative Solutions for the Retail Industry at RetailNOW 2013

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Datalogic Multi-plane imaging scanner/scale to be exhibited at RetailNOW.

Datalogic, the global leader in retail automatic data capture recognizes that improving the in-store shopping experience is priority one for retailers around the world. In Booth 101 at RetailNOW, Datalogic will demonstrate how advanced technology and store automation enable retailers to provide the consumer with a significantly improved shopping experience. RetailNOW 2013, will be held in Las Vegas on August 4 – 7 at the Mandalay Bay Resort and Casino.

The Magellan™ 9800i scanner-scale is a digital imaging multi-plane retail checkout solution and will be shown during RetailNOW. This addition to the Magellan family of scanners is targeted for use in the highest volume retail checkout environments. With digital imagers in all planes, the 9800i reads both 1D and 2D bar codes without requiring item orientation by the cashier. This results in a faster checkout and an improved shopping experience for consumers. The Magellan 9800i scanner offers an optional feature, the Top Down Reader (TDR) which incorporates a customer facing mobile device reader that enables shoppers to quickly and easily self-scan digital coupons from mobile devices, paper-based coupons, and loyalty cards.

Datalogic will present self-shopping solutions that allow the customer to take charge of their in-store experience. The Joya™ handheld terminal is Datalogic’s device used for self shopping solutions. It offers advanced technology and performance in an ergonomic form factor that is easy to use. Datalogic’s innovative Shopevolution™self shopping solution, makes the marketing experience enjoyable, effortless and personalized for each customer. Both of these will be on display at RetailNOW.

Also on display will be the Datalogic LaneHawk® loss prevention solution for bottom of the basket (BOB). This vision-based system turns BOB losses into profits for retailers. The LaneHawk unit integrates with the POS and uses imaging technology to recognize items below the basket without seeing a bar code. When an item is detected, the LaneHawk features notify the cashier to verify the item and add it to the sale.

From the smallest specialty store to giant superstores, the Datalogic family of handheld scanners always guarantees fast and accurate bar code reading using patented ‘Green-Spot’ technology that minimizes the shopper’s checkout time. During RetailNOW, Datalogic will be showing both 1D and 2D, corded and cordless handheld solutions including the popular family of Gryphon™ scanners, as well as the recently released QuickScan™ 2400 2D scanner.

Be sure to stop by Booth 101 and see all the Datalogic innovative solutions aimed at improving the customer shopping experience from the time they enter the store until they leave the checkout.

Datalogic ADC, the world leader in Automatic Data Capture, offers state of the art solutions with fixed position retail scanners, handheld scanners and mobile computers. Datalogic ADC’s range includes in-counter and on-counter point of sale scanners, general purpose and ruggedized handheld scanners, rugged mobile computers, industrial PDAs and vehicle mount computers. Solutions for applications in several sectors include healthcare, hospitality/entertainment, manufacturing, retail, services and transportation & logistics.

Businesses in the retail sector can particularly benefit from Datalogic ADC’s vision-based technology solutions, analytical tools, self-shopping solutions and consumer relationship technologies.

A division of the Datalogic Group, Datalogic ADC is headquartered in the US with a presence in over 120 countries.

For more news and information on Datalogic ADC, please visit

Datalogic Group is a global leader in Automatic Data Capture and Industrial Automation markets. As a world-class producer of bar code readers, mobile computers, sensors, vision systems and laser marking systems, Datalogic offers innovative solutions for a full range of applications in the retail, transportation & logistics, manufacturing and healthcare industries. With products used in over a third of world’s supermarkets and points of sale, airports, shipping and postal services, Datalogic is in a unique position to deliver solutions that can make life easier and more efficient for people. Datalogic S.p.A., listed on the STAR segment of the Italian Stock Exchange since 2001 as DAL.MI, is headquartered in Lippo di Calderara di Reno (Bologna). Datalogic Group as of today employs about 2,400 members of staff worldwide distributed in 30 countries. In 2012, Datalogic Group achieved revenues for 462.3 million Euro and invested over 32 million Euro in Research and Development with a portfolio of over 1,000 patents across the world. For more news and information on Datalogic, please visit

Datalogic and the Datalogic logo are registered trademarks of Datalogic S.p.A. in many countries, including the U.S.A. and the E.U. Datalogic ADC and the Datalogic Automatic Data Capture logo are trademarks of Datalogic S.p.A. Joya and Shopevolution are registered trademarks of Datalogic ADC Srl Magellan and QuickScan are registered trademarks of Datalogic ADC in many countries, including the U.S.A. and the E.U. Gryphon and LaneHawkare registered trademarks of Datalogic ADC, Inc.

Pam McQueen; pam.mcqueen(at)datalogic(dot)com

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