Survey Analytics Official Interview on Expansion to New Zealand and Australia

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The Guide for Buyers of Marketing Research, GreenBook, Releases First Interview with Survey Analytics Oceania Representative Prashant Hari

Survey Analytics Rep Prashant Hari

We will be hosting an event just around the corner in February, 2014 to take place in Sydney, Australia. Stay tuned for details.

Last week, Survey Analytics President Vivek Bhaskaran announced that the company is expanding coverage to the New Zealand and Australia marketplace. This expansion brings the 4th Survey Analytics location in addition to U.S. offices in Seattle, WA, Cincinnati, OH and a development center in Pune, India.

Market research industry expert and keynote speaker Prashant Hari has been chosen as the representative to lead the Survey Analytics expansion into the Oceania region. Leonard Murphy of GreenBook released the first public interview with Survey Analytics’ Hari late last week. “Survey Analytics is a fully integrated enterprise platform that is modular in creating surveys, deploying them and the mobile component. Mobile isn’t just about doing mobile surveys anymore; it’s about integrating into pre-existing research techniques, which includes how you visualize data. Each of these components operate at standalone but also form together to pull one big ship as well,” said Hari while providing an overview of Survey Analytics.

When asked why he thinks Survey Analytics selected Australia and New Zealand for the international expansion, Hari summed it up as: “Australia has a very strong wisdom economy and is a highly innovative market with a strong dollar. It’s one of the most connected countries in the world as far as mobile research goes. Driven by the youth, a certain demographic of the population is so highly engaged in mobile activity. New and innovative ways to do research is something more and more clients are focusing on. These kinds of surveying techniques involving mobile, interactive dashboard reporting, panel communities - these are the tools of the future in market research. The more fun we can make market research, that’s really going to be something quite exciting.” View the full interview with Prashant Hari here.

Survey Analytics current client Perceptive in the New Zealand and Australia marketplace shared a recommendation for the Survey Analytics Platform. Oliver Allen, Perceptive Research Consultant shared: “As New Zealand’s largest independently owned research agency we need the best online platforms to support our business. Perceptive has been using Survey Analytics’ enterprise research platform for more than 2 years. Survey Analytics is critical to our day to day operations, we would recommend Survey Analytics to any research agencies who are conducting online research. The user friendly interface, data analytics, panel management and customer support are second to none and Perceptive is looking forward to working closely with Survey Analytics in the future.” Perceptive is a full service market research agency operating in both the Australian and New Zealand markets.

About Survey Analytics

Survey Analytics is a recognized leader in market research serving over 30 industries. The company offers an enterprise grade research platform for collecting feedback to enable businesses, governments and consumers to participate and learn from each other. Through its core businesses of surveys, crowdsourcing, panel management and polls - Survey Analytics listening systems enable businesses, organizations and governments to touch their customers and constituents through all major channels - including the web, e-mail, social media and mobile. The self-service and cloud enabled platform empowers companies to execute and deliver real time research on a global scale. Some customers include companies like Zynga, Motorola, McGraw Hill, CareerBuilder and Agencies of the US Federal Government including the FCC, USPS and the GSA. For more details, please visit http://www.surveyanalytics.com.

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Gina Yeagley
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