Introducing Spirit by ELLE Exclusively at Jewelry Television

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Alluring jewelry designs that showcase your personal style.

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The Spirit by ELLE jewelry collection is inspired by today’s fashion trends and designed to complement all silhouettes.

Jewelry Television, one of the largest retailers of jewelry in the U.S., will launch its exclusive jewelry collection with ELLE on Aug. 8 at 7 p.m. Spirit by ELLE encourages women to express their personal style and individuality with jewelry. Each piece features fine Swarovski crystals, the signature logo and a created red ruby that serves as a symbol of love and life force. These three proprietary elements indicate that the piece is an authentic Spirit by ELLE design.

“This jewelry collection is inspired by today’s fashion trends and designed to complement all silhouettes,” said Jill Johnson, vice president of marketing at JTV. “We’re excited to bring this timeless collection to our community of fashion-conscious customers.”

The Spirit by ELLE Jewelry Collection is constructed of luxurious bronze. For centuries, artists have used this metal in the construction of fine art, and now bronze is becoming a cutting-edge material in the jewelry world. Bronze provides the perfect weight while maintaining an elegant feel. After the bronzing process is complete, each piece is dipped in rhodium, a member of the platinum family, which provides a highly reflective polish and helps prevent tarnish. Each piece also features brilliantly cut Swarovski crystals.

“Spirit by ELLE jewelry is an aspirational brand that offers women access to higher-end looks at guilt-free pricing,” Johnson said. “Chic, feminine and confident, this collection will inspire fashion-forward women everywhere.”

The Spirit by ELLE Jewelry Collection ranges in price from $25 to $150. Spirit by ELLE is featured on Jewelry Television and at http://www.jtv.com.

About Jewelry Television®

Jewelry Television® (JTV) is one of the largest multichannel retailers of jewelry and gemstones in the U.S. appealing to fashion-conscious women, jewelry-making enthusiasts and private collectors. The privately-held shopping network broadcasts high definition programing, 24 hours a day, seven days a week, to more than 80 million U.S. households. Committed to consumer education, the network employs numerous Graduate Gemologists and Accredited Jewelry Professionals. JTV.com offers the most comprehensive jewelry and gemstone Learning Library on the internet, and is the third largest jewelry website according to Internet Retailer’s Top 500 Guide for 2012.

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Kelly Kress
Fletcher PR
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