NewVo Beauty Comments on the Recent Increase in the Use of Oils, Like Argan Oil, in the Beauty Industry

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Following an article published in the Wall Street Journal detailing the increase in the popularity of oils in the hair and skincare industry, NewVo Beauty makes a statement.

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On August 7, NewVo Beauty, an online beauty supply store, shares information about the latest oil craze in beauty products for hair and skin care.

According to an article published on July 31st by The Wall Street Journal titled “New Entries in the Beauty Industry's Oil Boom,” oils derived from natural ingredients like argan trees have become leaders in the beauty care industry. These oils are light and easily absorbed, which make them great products that can be applied directly to the desired area. The introduction of oils to skincare is a new idea since oil is often associated with being greasy and clogging pores. The article says that these oils add hydration and can even help combat signs of aging.

Oils have numerous benefits when applied to the skin. They can be used to create a barrier that prevents harmful substances from affecting the skin or clogging pores. Oils also can moisturize and hydrate skin. Virginia Peandro, a manager for a skincare line, was quoted in the article as saying that consumers “want to have fewer products that do more things.” Oils are great to use as a standalone product and can even be used to help cuticles.

In terms of hair care, most consumers would prefer to use oil on their hair, not their face. The article states that since the introduction of hot oil treatments to the market, consumers have become more comfortable.

Incorporating oils into skincare lines has also helped start a new shaving trend for men. Some men are using oils as a moisturizer, or to shave with. Shaving oils help induce hair to stand up and cause less irritation.

Sara Greenstone, representative for NewVo Beauty, an online beauty supply store, says that natural oils are making a huge impact in the beauty industry. “The moisturizing benefits of oils, like argan oil, are undeniable,” she says. “Besides being derived from natural ingredients, they are lightweight and promote excellent moisture retention. They have become popular due to their versatility and health benefits.”

NewVo Beauty sells over 5,000 professional beauty salon products. Committed to providing quality, hard-to-find premium products and great service, NewVo Beauty offers high-demand salon merchandise at affordable prices. They’re available 24/7 to answer any queries to ensure customers have a great buying experience.


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Sara Greenstone
NewVo Beauty
+1 (954) 358-3213
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Scott Darrohn
since: 07/2013
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