3 Things Local Businesses Should Know About Social Media for Local Search Marketing

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Online lead generation specialists, My Local Leads, provide tips for local business owners regarding the use of social media to bolster their internet marketing efforts.

Social media marketing can be extremely beneficial part a online marketing for local companies. However, there are a number of particulars that most local business owners do not know when it comes to using these tools. Experienced online lead generation specialists at My Local Leads work with companies across the US daily, enhancing their reach, increasing cost effectiveness, and growing revenues. These are some things that those just beginning often overlook when using social media to enhance local search marketing efforts. In truth, several established professionals might overlook these items as well. However, keeping these tips in mind will help a local business’s online marketing efforts be more effective and efficient.

The feed access for a given social media platform is extremely important. With access to user feeds, search engines can measure the amounts of shares, likes, and comments on given posts. That level of interaction is important for social ranking of a website. Even Google has come forward to point out that a user’s experience is heightened by being able to get the rankings based on opinions and reviews of people they normally interact with or otherwise follow. However, Google does not have direct access to the Facebook feed. Bing, on the other hand, does have access to this information and can use it within their algorithms to determine page ranking.

In all, however, even the +1s, like, retweets, and shares from a few or even many friends, co-works, and other acquaintances probably will not matter that much. They can make an impact, but it is relatively small. The more there are, the bigger the impact is. However, an authoritative figure sharing, retweeting, or otherwise liking the link or content through their social networks or on their blog will have greater weight. Getting it in front of these individuals can be a bit of a challenge, however. To accomplish that, the material must be fresh and unique. Having established the company as an authority on the topic can help. Plus, if more people see it through social shares, it is more likely that the authoritative individual will run across it as well.

The reality is that social media is more than a number games. Facebook is still the largest social media network in the US. There are approximately 48 percent of Americans using the network. That means more than half are not there. Of those who occasionally share, there are about 10 percent of total users and it is only half of that for those who regularly share. This means that social media is hitting a relatively small percent of the overall market, but finding the way to leverage that small percentage to the organization’s benefit is doable. It most relies on providing information that is attention grabbing and either informative or entertaining enough to share. Allocating resources properly to social media efforts for a local business can boost their reach, however, it is something that must be approached with both caution and skill.

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Chris Moreno

Cameron Corniuk
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