Director Brett Fallentine Signs with The Famous Group

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LA director uses experience on “Star Wars” and "Avatar” to bring cinematic approach to documentary style commercial work and branded content.

Brett Fallentine, whose career includes work on epic blockbusters “Star Wars: Episode III Revenge of the Sith” and “Avatar”, has signed on to direct commercial and branded content work with integrated production company The Famous Group

Fallentine (http://www.brettfallentine.com/), got his first taste for the industry at Lucas Films while still studying film theory at University of California, Berkeley, and served for two years as apprentice editor under mentor George Lucas on “Star Wars: Episode III Revenge of the Sith”. After transferring to USC for filmmaking, he later worked alongside James Cameron as assistant editor on “Avatar”.

Along the way, he delved into commercial work, including directing a two-minute “Refresh” web video documentary for Pepsi with Chiat/Day and later the Pepsi “One Tribe” 60-second broadcast spot, “All Ages Movement” and “Calvin”. Fallentine has also directed work for Google (“Fireside” and “King Arthur Flour”), IBM (“The Art of Data”), Microsoft (“Windows 8” and “Blind Ambition”), The Bill & Melinda Gates Foundation (“Last Percent”), Nikon, FC Barcelona (“More Than a Goal”) and others.    

“Brett Fallentine is an expert at delivering beautiful cinematography for leading brands,” said David Kwan, managing director, The Famous Group (http://www.thefamousgroup.com). “He’s also skilled at making non-actors feel comfortable and then drawing strong emotions out of them to tell a specific, impactful story.”

Fallentine describes his specialty as documentary style work that often detours from the typical raw aesthetic of the genre.

“I want my work to be as dynamic as possible,” he says. “I like to shoot real people head on, but also take a cinematic approach that incorporates elements of the animation and effects I encountered while working on big-budget Hollywood films. One reason why I wanted to work with The Famous Group is because their integrated model provides me with access to a large in-house team of animators and FX specialists.”

Fallentine is the third addition this year to the growing roster of Famous Directors (http://bit.ly/FamousDirectors), following recent signings of Jay Karas, who recently directed episodes of NBC’s “Parks and Recreation”, and Hailey Bartholomew. Other directors in the group include Kip Hewitt, 2011 Doritos’ “Crash the Super Bowl” winner Tynesha Williams, Scott Toepfer and G-Roll.

Along with its signature roster of Famous Directors, The Famous Group maintains an extensive network of innovative directors, cinematographers, filmmakers and others under the Famous Association banner (http://bit.ly/FamousAssociation). This network of creative professionals brings specific talents, artistic styles, unique perspectives and valuable experience to projects.

The Famous Group is a full-service integrated production company in Culver City, CA and New York, NY, handling all aspects of live action filming and editing, CG/motion graphics, digital development and production for broadcast and the web under one roof. The company provides agencies and brands with experienced in-house resources for discovery (market research, analytics, social media monitoring), strategy (planning), execution (live action film and production, information architecture, UX and interface design, technology development, back-end integration and deployment, Facebook and mobile apps, animation, motion graphics, augmented reality, etc.) and performance (content syndication, social media outreach and racking, community development and more) services. The Famous Group was the winner of a 2013 AICP Next Award for their work on AT&T’s “Brackets by Six-Year Olds”, a 2013 NY Emmy in sports graphics for the New York Jets Television Network, a 2012 AICP Award for “Harlem Elvis” on behalf of the Office of National Drug Control Policy, contributed interactive work that won a pair of 2012 OneShow Pencils and a Clio Award for agencies, and won dozens of Addy, Telly, Communicator, ICA, FWA and other awards. For more information, please visit http://www.thefamousgroup.com .

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The Famous Group Director Brett Fallentine