Want to Lose Weight? You Might Need to Be Hypnotized

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Power 20 announces the launch of One Month Madness, a holistic weight loss program, this week. The program uses hypnotherapy to help clients make lifestyle changes.

One Month Madness incorporates hypnotherapy into its weight loss program.

One Month Madness incorporates hypnotherapy into its weight loss program.

Any weight loss program would be accelerated by incorporating hypnosis.

A growing body of research finds that losing weight is about more than just diet and exercise. Successful long term strategies, say experts, involve support from family and friends, lower stress levels, healthier sleep patterns, and continued adherence to these lifestyle changes. For many, the key to adherence is hypnosis.

One new diet and exercise program called One Month Madness (OMM), launched this week by Power 20, uses hypnotherapy, along with better sleep, meditation, social support, a low-sugar diet, and exercise to help people lose weight.

"Hypnotherapy makes it easier for our clients to make big lifestyle changes," says Power 20 CEO Arshad Chowdhury. "That's why our program incorporates daily hypnotherapy sessions."

OMM launched this month in New York City from Blueprint Health, a business-incubation program which houses health-based tech startups. OMM was created by a cardiologist, a sleep expert, a registered dietitian, and a clinical hypnotherapist.

The team expects dramatic weight loss results through better adherence. "We try to remove the pitfalls," says Chowdhury. "Sleep deprivation, peer pressure, and waning willpower can sabotage diet plans. By helping clients sleep longer, by asking them to do OMM with two other friends, and by using hypnotherapy, we give them a better chance of succeeding."

Hypnosis is a form of relaxation that can resemble sleep. Under hypnosis, people may have a heightened ability to focus without distraction and often have an increased response to suggestions. Hypnotherapy for weight loss has recently enjoyed the support of celebrities like Oprah and Dr. Oz.

"In my eight years of practice I've helped patients lose up to 150 pounds after just six sessions," says clinical hypnotherapist Kelly McLoughlin of Ashland, OR. "Any weight loss program would be accelerated by incorporating hypnosis, so One Month Madness is on the right track."

Power 20 is a diet and exercise company based in New York City. Its other products include mobile apps called "Power 20 Full Body Workout" and "Power 20 Abs & Core."

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Arshad Chowdhury
Power 20
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