Rivet & Sway Unveils the First of Its New Women’s Eyewear Collection

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Newly Released Frames Inspired by the Many Roles Women Play

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"It is our hope that women feel their most confident and beautiful when putting on a pair of Rivet & Sway frames."

Rivet & Sway, the first online eyewear boutique to cater exclusively to women, today unveiled the first of 10 frames that comprise its latest collection – each designed to embody the various roles that women play in day-to-day life. Rivet & Sway is releasing the first six frames from the uniquely characterized collection, including Plus One, Pillow Talk, Layer Cake, Snapshot, Ticker Tape and Checkpoint.

“Our new collection was designed to celebrate the many roles that women play every day,” said Sarah Bryar, CEO of Rivet & Sway. “Women are masters of adjusting expectations, and quickly shifting gears from line cook to chauffeur, teacher to negotiator and storyteller to confidante. With our new collection we invite women to reinvent their look with a simple change of frames to suit the character they want to play or how they want to feel each day.”

The collection also introduces the latest elements of style and flair to the Rivet & Sway line of designer eyewear. The new frames feature wider and taller styles – as well as the season’s hottest colors, including various hues of coral, green, purple and teal. Each frame also features unexpected details, such as cleverly hidden touches of wit and charm.

“It is our hope that women feel their most confident and beautiful when putting on a pair of Rivet & Sway frames,” said Britt Stromberg, Creative Director for Rivet & Sway. “The latest collection reflects that wish through our dedication to detail and a concerted effort to bring our frames to life. We view glasses as the ultimate accessory and want women to embrace their style and personality through our new collection.”

For more information about Rivet & Sway – or to order a free home try-on – visit http://www.rivetandsway.com. Or, for those in the Seattle area who would prefer to be fitted in person, please visit http://rivetandsway.com/seattle-glasses-showroom, to set up an appointment.

About Rivet & Sway
Rivet & Sway is an eyewear brand and online shopping boutique focused exclusively on women’s prescription glasses. With their curated line of high-end frames priced at $199 (including lenses) and an experience that mirrors a favorite boutique, Rivet & Sway makes buying specs online as easy and fun as buying shoes and handbags. Shoppers can expect useful advice to find the perfect pair (or two or three) alongside free FedEx 2-Day shipping, free lens and coating upgrades, all-inclusive pricing and a 60-day, no-questions asked return policy.

Media Contact
Charlotte Longley
802.881.5262
press(at)rivetandsway(dot)com

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Charlotte Longley
Tailwind Public Relations
802-497-1932
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