Young people and baby boomers will aim to stay fit, supporting demand for gyms
Los Angeles, CA (PRWEB) August 06, 2013
The Gym, Health and Fitness Clubs industry has benefited greatly from the vast array of marketing campaigns and consumer trends for fighting obesity and improving health. Gym memberships have increased considerably over the past 10 years, rising from 46.4 million in 2003 to more than 52.6 million by 2013. “This trend has resulted in soaring demand for fitness activities, and industry operators have capitalized on this growth by expanding establishments in both size and number,” according to IBISWorld industry analyst Dale Schmidt. In addition, the industry has diversified, with the rise in small-scale gyms and women-oriented gyms, which have helped the industry draw a larger customer base.
The Gym, Health, and Fitness Clubs industry has remained remarkably resilient as increased leisure time and boosts in health and morale from exercise have kept the industry highly competitive. The industry has a low level of market share competition, which has remained low due to a large number of centers that only employ one person or are nonemploying establishments. “The larger players in this industry typically have numerous locations throughout the United States, while small operators are generally independently owned and operate in only one or two states,” says Schmidt.
Over the past five years, however, the proportion of business that employ 20 or more people has increased, indicating that concentration is rising as a result of larger firms expanding operations and entering new markets. Due to their lower cost, the downturn has also favored the growth of small-budget gyms with fewer amenities over more expensive, all-inclusive clubs. In fact, many smaller operators have expanded over the past two years despite the economic climate. Overall, industry revenue is expected to grow at an annualized rate of 1.4% to $25.9 billion over the five years to 2013, including growth of 2.5% in 2013.
Over the next five years, the industry will benefit from increased youth and baby boomer memberships. Firms will profit from growing interest in staying fit as well as the increasing obesity rate, and membership growth will continue to outpace population growth. As consumers' income grows in earnest with the recovering economy, the industry will transition back toward larger, all-inclusive clubs. With total health club memberships expected to continue growing over the next five years, players will capitalize on this growth and provide members with additional services in a bid to increase registration and retention rates.
For more information, visit IBISWorld’s Gym, Health and Fitness Clubs in the US industry report page.
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IBISWorld industry Report Key Topics
This industry operates fitness and recreational sports facilities that feature exercise and other active physical fitness conditioning or recreational sports activities, such as swimming, skating or racquet sports. Firms are also involved in facilities management and fitness instruction.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Globalization & Trade
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
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