Jackson Christian Reveals New Brand with Support of Booster Club

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A donation from the Jackson Christian Booster Club provided students, parents, faculty, staff and alumni with a first glimpse of the school’s new identity on Monday evening, Aug. 5.

Jackson Christian Academic Logo

We are preparing our students for a life of leadership that is guided by a willing heart.

A donation from the Jackson Christian Booster Club provided students, parents, faculty, staff and alumni with a first glimpse of the school’s new identity on Monday evening, Aug. 5. Jackson Christian hosted a Back-to-School Celebration that incorporated the school’s annual Meet the Eagles Event, where several athletic teams were introduced in new uniforms. The reveal followed remarks by school officials and volunteers and an introductory video. The Jackson Christian Mothers’ Club and PTF provided funds to replace signs on the Jackson Christian campus as part of the rebranding process, also.

Lee McCollum, past president of the booster club, explained what the new uniforms mean to the school, when he said, “This is an opportunity for us to come together and help Jackson Christian present a unified message about who we are and what we represent.” Current booster president Doug Hale added, “We are excited that the booster club played a vital role in making this vision a reality, helping our athletes and coaches focus on whom they represent both on and off the field.”

The process of creating new academic and athletic logos began in Fall 2012. Chris Ramey, director of advancement, Tamie Sorrell, director of marketing, and others on campus worked hand-in-hand with marketing, advertising and public relations firm Bramblett Group to create the new identity and make the transition. As Ramey explained, “Since Jackson Christian is almost 40 years old, we saw that it was time to build on the strong foundation provided by so many who have helped us grow and mature to this point.” Sorrell added, “It makes our communication more effective, as we’re working together across campus to present a unified message regarding our mission in helping students develop spiritually, academically and physically.”

The new academic logo includes the school’s traditional strong blue hue with the gold enhancer that was already used in the eagle icon. It symbolizes the school’s foundation, Jesus Christ, along with the armor of God. A new, unique eagle design allows Jackson Christian to build upon its athletic legacy.

Keeping the established mission of leading students to love God by providing the opportunity for a quality, values-oriented education in a Christian environment, Jackson Christian is adopting a new tagline: Learn to Lead. Jackson Christian President Rick Brooks explained, “We are preparing our students for a life of leadership that is guided by a willing heart. It is clear that each of them has a tremendous capacity for leadership. Whether as a natural born leader or one who grows into leadership roles through life experiences, each possesses an important gift — one that needs to be continually honed, refined and appreciated. This will be vital as our students become leaders in their churches, families, workplaces and communities.”

Jackson Christian is a private Christian school, offering preschool through high school classes. Jackson Christian's mission is to lead students to love God by providing the opportunity for a quality, values-oriented education in a Christian environment. Jackson Christian students recently completed the Power of One Campaign (http://www.prweb.com/releases/2013/5/prweb10789924.htm) to serve others through a variety of nonprofits. More information is available at http://www.jcseagles.org or on Facebook.

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Dawn Bramblett
Bramblett Group
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