Birdie NFC Golf Ball Marker Tees Off

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Sensorstream launched Birdie, a translucent golf ball marker embedded with a microchip and coil antenna capable of wirelessly storing, receiving and transmitting digital data. Now golfers can share their business cards, make payments, and even Tweet using the Birdie NFC Golf Ball Marker.

Birdie Golf Ball Markers

We’re actively seeking relationships with retail distributors to roll out Birdie across the country as well as licensing agreements with major golf manufacturers.

Sensorstream is pleased to announce the release of its active use Near Field Communication (NFC) golf ball marker called Birdie. The $5 waterproof, coin-sized marker is embedded with an NFC chip micro-soldered to a coil antenna and is available in six translucent colors; cherry, lime, lemon, orange, blueberry, and grape. Birdie can be used to share contact information, pay for course expenses, and even Tweet!

"Birdie is our entry into the growing active use and wearable consumer electronics market," said Sensorstream’s founder Tom Rapko. "There are literally millions of golfers out there and they all need a golf ball marker. We’re hoping they chose to use Birdie."

Birdie uses an NTAG203 NFC chip manufactured by NXP, Inc. This chip, along with a special coil antenna, has been encapsulated in a DuPont plastic polymer which makes Birdie waterproof and durable, yet still ensures the NFC wireless functionality. Birdie can be programmed directly from an HTC, Samsung, or Sony NFC-enabled phone utilizing their free Android apps to accomplish a host of tasks.

"We’re actively seeking relationships with retail distributors to roll out Birdie across the country as well as licensing agreements with major golf manufacturers," Tom commented.

"What Birdie brings to the game is pretty amazing. For example, at a golf tournament, the course can use Birdie to manage registration and golf scores, the sponsors can load refreshment credits, and the players can share contact information. That’s some pretty amazing functionality from a device about the size of a quarter," Tom added.

"I also think Birdie is a great tool to help Fortune 500 companies market their brands more effectively," Tom continued, "Because the cool thing about a golf ball marker is that most golfers keep their markers with them not just for one or two rounds, but typically for the entire season. From a utility standpoint, that’s great; from a marketing standpoint, that’s tough to beat."

The Sensorstream Birdie NFC Golf Ball Marker is available in six translucent plastic colors; cherry, lime, lemon, orange, blueberry, and grape. Birdies retail for $5 each with volume order pricing available as well as custom logo printing and unique datasets for corporate clients.

Sensorstream and Birdie are registered trademarks; the Birdie NFC Golf Ball Marker is currently patent-pending. Sensorstream is a privately held start-up company based in Boston focused on the design of active use and wearable consumer electronic devices. All images and content copyright Sensorstream.

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