Perrysburg, Ohio (PRWEB) August 07, 2013
Bluefin Media, (http://www.bluefinmedia.com) is pleased to welcome Leah Ziegler to the team as the Social Media Associate. Ms. Ziegler will be responsible for the social media optimization (SMO) strategic process for Bluefin Media within all of its subsidiary websites.
Ms. Ziegler is a recent graduate from Lourdes University with a Bachelor’s degree in Marketing. She has been working in marketing with Bluefin Media for the last year where she has gained crucial insight and knowledge about the Bluefin Media audience and its various brands.
“In today's virtual world, so many options exist where people can view your content so it’s important to develop a content model and have a strategic social media plan in place,” stated Ziegler.
“We have to ensure that as many people who see our content are also engaged in what we are sharing,” added Ziegler.
“Social networks are driving an increasing amount of traffic to our original content sites. A couple of our sites, DIYFashion.com and GossipCenter.com are seeing more activity from social networks. Our content is interesting and easily sharable which makes our users want to come back for more of our buzz worthy, current information,” states Sophia Fisher, Director of Marketing and Public Relations at Bluefin Media.
“If you can appeal to and engage the viewer, their friends are statistically more likely to be interested in the same thing, so you are reaching a diverse targeted audience. We are excited to have Ms. Ziegler on board as the world of social media continues to expand,” adds Fisher.
Bluefin Media’s social existence can be found on the Facebook, Twitter, Instagram and Pinterest platforms and will be an integral part to the success of further understanding and connecting with its users. By incorporating interactive conversations, strategic campaigns, promotions, and giveaways through these outlets, Bluefin Media will enhance its engagement and continue to maintain an enriched relationship with the viewers of this lifestyle brand that covers the fashion, food, and entertainment trends.
To learn more about Leah Ziegler and the Bluefin team, visit us at http://www.bluefinmedia.com.
About Bluefin Media
Bluefin Media was incorporated in 2003 under the name of Brand Technologies by the founders of Rawhide Internet Services (one of the top 10 SEO/SEM companies in the world that was sold to Exact Advertising in 2003). Only recently was the name changed to Bluefin Media to reflect the true nature, and spirit of the business. The company currently consists of three networks. There is GossipCenter Network (entertainment news), Fashion First Media (fashion), and Global Food Media (food). In addition, the entertainment news and fashion sites all have Hispanic versions with their own original content catering to the given demographic. Bluefin is ranked in the top 25 companies on the Internet (Quantcast 2013), and in any given month has over 50 Million unique visitors from around the world. To learn more about Bluefin Media, and what it can do for your company, please visit http://www.bluefinmedia.com.