New Beverage Industry Online Newsletter, Beverage BottomLine(TM), to Launch September 1st

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Created to help beverage wholesalers innovate, improve efficiency and save money.

How much is saving an eighth, a quarter of a penny or a penny per case worth to your bottom line? I wish a publication like this had been around when I first got into the business!

The premier issue of Beverage BottomLine, created specifically to provide smart, insightful ideas to help beverage wholesalers save money, will launch its premiere issue the first week in September 2013. The online publication, written by leading industry experts, is available by subscription only. It will feature articles on quality improvement, production and warehouse innovations, distribution, transportation, fuel and energy efficiency, accounting, finance and tax advice, safety, security, labor and human resource management and much more, all specific to beverage wholesalers.

Beverage BottomLine is being created and published by Ed Crowley, owner of The Crowley Companies, and a long-time beverage wholesaler and industry expert. A 37-year industry veteran, he competed successfully as longtime president and CEO of one of the largest independent beer distributors in New England, before retiring from that role. He is a former chairman of the world's largest Brewer Wholesaler Panel, and was a member of both the largest Import Brewer Distributor Council, and the largest Craft Brewer Distributor Council.

Crowley’s success and reputation is widely known -- he is highly respected for his industry knowledge, experience, leadership and operations acumen. He is creating this new publication, he explains, because he and many of his peers from the industry recognized a need to provide insightful, highly targeted information that would benefit newcomers and experienced beverage wholesalers and their teams, regardless of the types of beverage products they were selling or distributing.

“I keep asking the question, ‘How much is saving an eighth or a quarter of a penny per case worth to your bottom line? How about half a penny, three quarters of a penny, or even a penny or more in savings per case?’” Crowley says. “When you multiply these seemingly small per case savings against the total number of cases you sell – which for many wholesalers is well above a million cases annually – you realize the opportunity for significant short- and longer-term savings.”

Crowley will write many of the articles himself, and has turned to more than 20 industry experts he’s met through the years who also understand and appreciate the many complex challenges beverage wholesalers face every day. As in any industry, he adds, that includes the cultural realities, eccentricities, legal, supplier, labor, production, energy, accounting and quality issues that define day-to-day challenges and realities.

“I wish a publication like Beverage BottomLine had existed when I first got started,” Crowley states. “Seasoned peers, newcomers and anyone working in our industry can benefit from this information. If you’re a beverage wholesaler, this new online publication may contribute to your bottom line by helping you improve efficiency, implement best practices, and explore paths to success already tested by industry insiders, specialists, leaders and innovators. It has value as a training tool, and the potential return on investment over the annual subscription cost can represent thousands of dollars annually.”

Most of the editorial contributions, Crowley explains, will be anonymous to protect specific brands and employers, but subscribers who want more information will be able to contact these contributors directly. Beverage BottomLine will be distributed directly to subscribers via email, nine times a year, available as of September. For information about subscribing or other details, contact Crowley directly at ed(at)beveragebottomline(dot)com, call 203-208-2481, or visit the publication website at, and complete the Contact Us form.

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Ira Morrison
Independent Communication
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