Corporate Insights Announces the Development of the Popple Horwitz Assessment of Values (PHAV)

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Corporate Insights has developed an innovative way to measure individual values, This assessment will greatly improve hiring and facilitate the alignment of employee and organizational values.

The PHAV should give us an insight into which values are most likely to inform the test takers choices when faced with two “right” decisions.

Corporate Insights announces the development of the Popple Horwitz Assessment of Values (PHAV) to complement its personality assessment (FCARS 3.0), motivations and drive assessment (SNMOT) and suite of intellectual assessments (CARA25, PHACT, CIBA, etc.). Dr. Popple was inspired to develop this assessments by the ideas of Rushworth Kidder, who indicated that most ethical decision making is not a choice between wrong and right but a choice between two “rights”. The PHAV should give us an insight into which values are most likely to inform the test takers choices when faced with two “right” decisions.

Dr. Popple was also a student of Murray Bowen, who believed that people have a pseudo-self that adapts its values to better fit in with a group. The PHAV differentiates between values that are generated internally and those that are highly influenced by the “group.” According to theory, the more someone’s internal and external values are aligned, the more consistent and predictable their decision making becomes.

The PHAV is also able to give a subscale measure of egocentrism. High egocentrism scores on the PHAV suggest that assessment takers live by values in which they are the primary focus; low scores suggest that the assessment takers focus on others more than themselves. This measure likely predicts selfishness and narcissism in high scorers and self-deprecation, low assertiveness and poor decisiveness in low scorers. Dr. Popple hypothesizes that moderate scores on this subscale will predict success among employees with direct reports and will predict leadership potential.

The PHAV identifies one’s primary four to five values used to make important decisions. It is 51 questions and takes about 10 minutes to complete. When using the PHAV as a prehire measure, it works best when combined with one or more of Corporate Insights other assessments. However, it can stand alone to generate discussions in a coaching session or as a means to identify and align the core values of an employee base or leadership team.

For more information or to become part of the norm group for this assessment, contact Dr. Popple at davep(at)corporateinsights(dot)com.

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Dave Popple
Corporate Insights
since: 03/2013
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