ActiveCampaign Rolls Out Game-Changing Marketing Automation Features Geared Toward Small Businesses

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Marketing automation that used to only be available in 'enterprise' solutions is now within reach for small businesses.

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ActiveCampaign's new features bring all the power and functionality of an 'enterprise level' marketing automation system to small businesses, many of which had simply been priced out.

ActiveCampaign continues to be a trendsetter in email marketing. The company's latest breakthrough is the complete redesign of its automation options, including the introduction of powerful new tools intended to make life easier for small businesses. With ease of use and functionality as guiding principles, this new marketing automation suite has one more feature to distance it from the competition—a price structure that is absolutely unmatched.

"We set out to level the playing field of email marketing. ActiveCampaign's new features bring all the power and functionality of an 'enterprise level' marketing automation system to small businesses, many of which have simply been priced out. Our entry-level plans are free, and there are never any startup costs, hidden fees or contracts to sign," explained company CEO Jason VandeBoom.

Among the refreshing innovations that ActiveCampaign has introduced to its automation platform is the visual workflow. The visual workflow lets users literally see the automation sequence they are creating in real time. Another useful addition is the "wait until" option, which delays further actions until a specific event is registered, such as filling out a form or clicking a particular link. Perhaps the most powerful new feature is conditional branching—the ability to split the automation series into different branches based upon contacts matching certain conditions.

ActiveCampaign's new automation suite merely adds more value to an already much-lauded product. VandeBoom continued: "Our marketing platform helps over 100,000 small businesses connect with customers every day, even home-based sole proprietors. Business owners are able to learn more about their contacts (age, gender, interests, social profiles, etc.), design beautiful email campaigns, and now utilize marketing automation tools with no cost to get started."

Standard features of ActiveCampaign include free email templates, social media integration and in-depth reporting and analytics. All of these tools come at a remarkably low cost: small lists are eligible for a free account, which retains all the power and functionality of the paid accounts. Unlike the competition, there are no startup costs and no contracts to sign. Both monthly and yearly plans allow for an unlimited number of emails to be sent.

These new automation features are just the tip of the iceberg of what ActiveCampaign has planned. The company plans to unveil additional automation & marketing tools before the end of Q3 2013.

About ActiveCampaign
ActiveCampaign combines all aspects of small business marketing into a single & easy to use platform. Seamlessly create beautiful & engaging emails, utilize social media marketing, learn more about your contacts, and utilize marketing automation technology that used to be unreachable for small businesses. Over 100,000 users trust ActiveCampaign to help grow their business.

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Adam Tuttle
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