Austin, TX (PRWEB) August 08, 2013
Long Tail Products, a product development and marketing firm based in Austin, TX, is pleased to announce the acquisition of the licensing rights to patented cooling headwear, designed by inventor and entrepreneur Ron Spell. The headgear is currently available under the inventor’s original name, Polar Ice Caps and Flaps, but Long Tail is working on the launch of an extraordinary rebranding and development campaign. With the relaunch, the products will be known as Cool As Ice Caps and Flaps.
Long Tail prides itself on developing products that speak to specific consumer needs, and with Polar Ice Caps and Flaps, the company saw the potential to bring a product to a broader audience that would provide comfort, convenience and safety.
Long Tail is currently working on the re-launch of the headgear. In addition to the unveiling of a newly designed website, and new branding, Long Tail is also set to launch a completely new line of products under the Cool As Ice Caps name, in spring 2014.
“Our ultimate goal is to identify a need that the average consumer has that isn’t yet met by available products, then find what’s going to address that need, and bring that to the forefront of consumer attention,” said a spokesperson for Long Tail. “That’s exactly what the Cool As Ice Caps achieve. From individuals who work or play in the outdoors to the elderly, the risks and discomforts associated with extreme heat are a real problem, and this product is part of the solution.”
The Cool As Ice Caps products have an extensive appeal, as millions of individuals are affected by heat and the associated discomfort and severe health conditions that result. It’s anticipated that heat-related problems will continue to plague individuals around the world, as climate change becomes more pervasive.
Pending the relaunch and rebranding of the products by Long Tail, the original Polar Ice Caps and Flaps can be purchased by visiting http://www.coolasicecaps.com, or Amazon.com.
About Long Tail Products:
Long Tail Products, an Austin, TX based Product Launchpad, finds and brings to market products that businesses and consumers are excited to use. From high tech to home goods, the firm’s product lines include: the Headset Buddy™ line of headset products for businesses, professionals, consumers and gamers; the bottleBOSS™ line of unique and functional bottle openers; and the BraLadder™ Drying Rack that dries and stores bras while maintaining their shape. Long Tail’s current product portfolio spans more than 35 unique solutions that can be seen at the company’s website http://www.longtailproducts.com or on their product websites at http://www.headsetbuddy.com, http://www.bottleboss.com, and http://www.braladder.com