BooJeeBeads™ Chooses Treepodia for Effortless Creation of Hundreds of Online Product Videos

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Online Retailer of Decorative Lanyards and ID Badge Holders Sees Higher Conversions for Visitors Who Watch Videos

“The initial setup was easy, and adding videos for new products takes very little time. And we’re seeing an almost immediate ROI on the videos – our site visitors who watch videos are much more likely to convert.”

Treepodia, the leading provider of automated video solutions for online retailers, announced today that Bonitas International has increased conversions by adding product videos to its e-commerce site using Treepodia’s e-commerce video platform to its retail website

Bonitas International has also benefited from the easy creation and uploading of hundreds of product videos, thanks to the automated Treepodia solution. Additionally, the retailer uses Treepodia’s Dynamic Video Sitemap to ensure all of its product videos are indexed by Google and Bing, giving the company an added video SEO boost.

The firm is based in Newbury, Ohio, and BooJeeBeads™ is its flagship brand. The e-commerce store sells decorative beaded lanyards, fashion lanyards, and retractable badge reel jewelry that offer a touch of style for teachers, medical professionals, students, and anyone who needs to wear employee ID badges at work. The business was founded in 2002 by a pediatric nurse who wanted a fashionable way to wear her hospital badge – and with the help of her daughter and sister-in-law, the homegrown business has become the largest designer and reseller of fashion ID jewelry. The company distributes both via wholesale and a successful, fast-growing online retail store.

Bonitas International was previously challenged to create product videos for its website, according to Kimberly Martinez, co-founder and CEO. “We know that videos encourage shoppers to browse our site and help increase conversions – but videos are so time-consuming and expensive to create in-house,” she said. “Treepodia has made videos effortless for our business.”
Treepodia’s ecommerce video platform enables online merchants to cover their entire product catalog with dynamic and effective video content in just 24 hours, and includes monitored video hosting, high-quality streaming, and a multi-environment video player.

“The initial setup was easy, and adding videos for new products takes very little time,” Martinez said. “And we’re seeing an almost immediate ROI on the videos – our site visitors who watch videos are much more likely to convert.”

About Treepodia, Ltd.

Treepodia is the leading automated product videos platform. The Treepodia solution provides automated production of thousands of product videos that quickly cover a retailer's entire catalog. The result is significant traffic and conversion increases, with a guaranteed 4x ROI. With millions of videos created for small to prominent retailers such as Walmart, Dell, P&G, NFL Shops, and ToolKing, Treepodia is the leading choice among IR500 brands and Magento Commerce clients. Treepodia features video SEO, social sharing, mobile presentation, and continuous performance optimization via built-in A/B testing algorithms. More information can be found at

About Bonitas International

The firm produces a standout line of fashion ID jewelry and accessories. The flagship brand, BooJeeBeads™ is a favorite of working women with a sense of style. The collections include beaded lanyards, ribbon lanyards, fashion lanyardsand retractable badge reel jewelry. With a significant role to play in the medical, education, transportation, and government industries, BooJee collections can be found at more than 4,000 retail partners throughout the U.S. and Canada, as well as online at

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Nancy Hill
RealTime Communications
(510) 733-6228
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