QNET Brings F1 Racing Excitement to Russia

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QNET, official sponsor of the Marussia F1 racecar, recently brought the speedster to two of Russia’s most popular shopping malls, giving motor sports enthusiasts an up-close look at one of the fastest cars on the circuit.

QNET Directors JR Mayer, Pathman Senathirajah and Joachim Steffen on a whirlwind tour with the Marussia F1 Show Car

“The industry is just picking up pace in Russia. With our highly diversified range of products and services, we believe this is the right time for us to have an official presence,” Mayer said.

Russian racing fans enjoyed a special treat as QNET, official sponsor of the Marussia F1 racecar, recently brought the speedster to two of Russia’s most popular shopping malls, giving motor sports enthusiasts an up-close look at one of the fastest cars on the circuit.

QNET, one of Asia’s leading direct selling companies, is gearing up to establish its official presence in Russia. The company, which uses a network marketing model to bring exclusive wellness and lifestyle products directly to consumers’ doorsteps, launched its e-commerce portal for Russian customers in 2011.

Since then, QNET’s customer base in Russia has more than tripled, and the company is ready to ramp up its investment in the country. Currently, Russia is one of QNET’s top five markets.

JR Mayer, QNET’s Managing Director, joined Joachim Steffen, QNET’s EU Regional Director, on a whirlwind tour with the Marussia F1 Show Car, making stops at Yevropeyskiy Mall in the heart of Moscow, and Aura Mall in Novosibirsk.

The tour, which began on 25 July and ends on 9 Aug, had a dual purpose, Steffen explained. “Shoppers had the chance to get better acquainted with the QNET brand,” he said. “And racing enthusiasts enjoyed the thrill of a lifetime, getting up close to an awesome piece of racing machinery.”

As racing enthusiasts inspected the Marussia F1 showcar, QNET executives held meetings with their network of independent distributors and reached out to Russian consumers to familiarise them with exclusive QNET products.

The direct selling industry in Russia generated USD 4.2 billion in sales last year, with more than 4 million people engaged in the business. Russia consistently ranks amongst the world’s top 10 markets for direct selling, and QNET is one of the first Asian direct selling companies to enter the Russian market.

“The industry is just picking up pace in Russia. With our highly diversified range of products and services, we believe this is the right time for us to have an official presence,” Mayer said. “We have identified a local partner who will soon be setting up an office to represent QNET in Russia, provide customer service, marketing, network training and logistical support.”

QNET’s educational courses, provided by the Swiss eLearning Institute, are proving to be one of the company’s most popular products among Russian consumers. The company’s travel and holiday package plans are also a big hit, and Mayer has hinted that the company may be looking to invest in a high-end hotel resort in Russia in the future.

Customers can purchase products from QNET only if they are referred by one of the company’s independent distributors. The distributors earn a commission when their referrals purchase products from the company website. QNET provides a high level of support to its distributors, offering extensive product and sales training, marketing materials, and seminars.

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Ramya Chandrasekaran
QNET
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