Digital Marketing Firm ClickThrough Raises Cash for Midlands Air Ambulance Charity

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Digital marketing agency ClickThrough Marketing has raised £376.65 for Midlands Air Ambulance Charity, after the service flew a member of staff’s son to hospital following an accident. The cash was raised through ticket sales for ClickThrough’s Future of Search roundtable event.

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The pilot and paramedics managed my wife’s shock incredibly well and as the ambulance flew off to Stoke, I knew Laurie was in very safe hands.

ClickThrough Marketing has donated cash to Midlands Air Ambulance Charity, after it helped a staff member’s son out of a scrape in Lichfield.

Alan Rowe, head of web development at the digital marketing firm, relied on Midland Air Ambulance’s swift response when his son, Laurie, suffered a fall at a local library.

The life-saving charity flew in to take Laurie Rowe to the University Hospital of North Staffordshire, where he was treated for cuts and later made a full recovery.

Coincidentally, ClickThrough Marketing had already chosen Midlands Air Ambulance Charity as beneficiary for proceeds from its Future of Search roundtable event.

The event, held in June, raised £376.65 through ticket sales, which was presented to the charity last month.

Phil Robinson, ClickThrough’s founder and commercial director, said: “We’re proud of our Lichfield roots here at ClickThrough, so we’re always looking to help out local charities where we can.

“Midlands Air Ambulance helps save lives across the region, so when we started planning our Future of Search event, it was obvious they’d be the perfect beneficiary for cash raised.

“When we saw the paper and read about Laurie’s accident, and the kind, professional conduct of Midlands Air Ambulance Charity’s team, it really brought home how important they are to the local community.

“On behalf of everyone at ClickThrough, I’d like to extend our thanks to Midlands Air Ambulance Charity and our deepest gratitude for the life-saving work it carries out.”

Alan Rowe added: “Both the ambulance staff and Midlands Air Ambulance crew were fantastic and incredibly professional.

“The pilot and paramedics managed my wife’s shock incredibly well and as the ambulance flew off to Stoke, I knew Laurie was in very safe hands.

“They helped make Laurie’s ordeal a little less stressful, delivered an outstanding standard of care and efficiency, and acted as a friendly face when we needed it most.”

Midlands Air Ambulance Charity operates three air ambulances across communities in Gloucestershire, Herefordshire, Staffordshire, Worcestershire, Shropshire and the West Midlands.

It covers the largest and busiest air ambulance operating region in the UK.

The charity receives no funding from the Government or National Lottery, and relies on donations from local businesses and generous individuals.

Jo Bailey, fundraising manager at Midlands Air Ambulance Charity, said: “Although no one plans to rely on the air ambulance, we airlift an average of 300 people per month and a good proportion of the accidents we attend involve youngsters.

“We are extremely grateful to the team at ClickThrough Marketing for choosing us as their Future Search beneficiary and for raising the money for our service, as every penny will go towards saving further lives across the region.”

ClickThrough Marketing is a Lichfield-based digital marketing firm. It helps clients with search engine optimisation, pay per click marketing, content marketing and web development.

For more information about ClickThrough Marketing, visit:


Notes to editors:

For more information, please contact: Oliver Pyper, senior online copywriter, ClickThrough Marketing.

Telephone: +44 (0)1543 410 014

Email: opyper(at)clickthrough-marketing(dot)com

About ClickThrough Marketing:

ClickThrough Marketing ( is a digital marketing agency, which specialises in creating best-practice digital marketing campaigns for a wide range of clients in a variety of business sectors.

It delivers a range of services to clients via its in-house team of SEO and PPC experts. ClickThrough Marketing also has an in-house content team and web development team to offer clients a comprehensive digital marketing package.

About Midlands Air Ambulance:

Midlands Air Ambulance Charity provides emergency air transport in the largest air ambulance operating region in the UK. It serves communities across the Midlands region, including Staffordshire, Shropshire, Gloucestershire, Herefordshire, Worcestershire and the West Midlands.

Since it was formed in 1991 it has responded to more than 39,000 missions and it is one of the busiest air ambulance operations in the UK.

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Oliver Pyper