Chrysler Group LLC Commits to Exhibiting at ASRW; Joins OEM Rotunda at Industry’s Premier Networking Event

Share Article

Automotive Service and Repair Week (ASRW) is excited to announce that Chrysler Group LLC through its Mopar service, parts and customer-care brand, will exhibit at the 2013 event in the all-new OEM Rotunda area on the show floor. ASRW will take place Thursday and Friday, Oct. 17-18, with education beginning Wednesday, Oct. 16, at the Mandalay Bay Convention Center in Las Vegas.

News Image

Automotive Service and Repair Week (ASRW) is excited to announce that Chrysler Group LLC through its Mopar service, parts and customer-care brand, will exhibit at the 2013 event in the all-new OEM Rotunda area on the show floor. ASRW will take place Thursday and Friday, Oct. 17-18, with education beginning Wednesday, Oct. 16, at the Mandalay Bay Convention Center in Las Vegas.

“We are so pleased to welcome Chrysler and Mopar back to ASRW, and are grateful for their support of this year’s show,” said Dan Risley, ASA executive director. “We are focused on making changes to ASRW to provide exactly what our attendees want, engaging with the OEMs on the show floor. Their presence is critically important to the success of the show.”

Darrell Amberson, AAM, ASA chairman, said, “Our industry starts and stops with the car manufacturers. Their support of the show is a clear indication of their commitment to support those who repair their vehicles.”

The Chrysler Group’s return to the show comes on the heels of our recent press release announcing Ford Motor Company’s return. Chrysler and Ford will be joining I-CAR in the OEM Rotunda. The OEM Rotunda is one of the newest additions to the ASRW show floor. Additional details and participants will be announced in the coming weeks.

“We value the opportunity to meet face-to-face with the automotive service/repair community and discuss Chrysler and Mopar’s role in service information, parts procurement and new vehicle technologies,” said Patrick Dougherty, vice president, Mopar Sales and Field Operations.

About the Events
ASRW includes the International Autobody Congress & Exposition (NACE) and the Congress of Automotive Repair & Service (CARS), making it the industry’s leading event for dedicated professionals to conduct business, network and engage in industry issues. The Tradeshow News Network (TSNN) has recognized ASRW 2011 and 2012 as a Top 250 U.S. trade show.

NACE – the world’s collision repair event – represents the only B2B event of its kind specifically designed for collision repair industry professionals from around the globe. NACE features a comprehensive educational Conference and Exposition with hundreds of diverse exhibiting companies displaying the latest equipment, products, services and technology available to today’s collision repair industry.

CARS – the premier event for automotive service professionals – features a high-quality education lineup led by industry leaders, along with an exhibitor showcase of automotive service and repair related equipment, products and services.

ASRW is produced for the Automotive Service Association (ASA) by Hanley Wood Exhibitions, a division of Hanley Wood, LLC – a premier media and information company. For additional information, contact ASRW at P.O. Box 612128, Dallas, Texas 75261-2128; call (888) 529-1641 or (972) 536-6444; or visit http://www.ASRWevents.com.

About the Sponsor
The Automotive Service Association (ASA) is the sponsor of ASRW and two of its shows, NACE and CARS. ASA is the largest international not-for-profit trade association of its kind dedicated to and governed by independent automotive service and repair professionals. ASA advances professionalism and excellence in the automotive industry through education, legislative representation and member services. For additional information about ASA or to join, go to http://www.ASAshop.org.

Mopar Brand
Mopar is Chrysler Group LLC’s service, parts and customer-care brand and distributes 280,000 parts and accessories. With the creation of the industrial alliance between Chrysler Group and Fiat SpA, Mopar is extending its global reach, integrating service, parts and customer-care operations in order to enhance dealer and customer support worldwide. Mopar’s global portfolio includes more than 500,000 parts and accessories that are distributed in more than 130 markets. Mopar is the source for genuine parts and accessories for Chrysler Group brands as well as Fiat brands.

Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler Group and Fiat vehicles – a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at http://www.mopar.com.

Mopar-first Features
Mopar has introduced numerous industry-first features including:

  •     Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with customers
  •     Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format. First to offer complete vehicle-information kits in Spanish
  •     Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot
  •     Wireless charging: first to introduce in-vehicle wireless charging for portable devices
  •     Electronic Vehicle Tracking System (EVTS): first to market with interactive vehicle tracking device that sends owner a text when vehicle is driven too fast or too far based on pre-set parameters
  •     wiAdvisor: first to provide factory-connected tablet technology in the service lane for instant vehicle diagnosis
  •     wiTech: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network
  •     2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car

More than 75 Years of Mopar
Mopar (a simple contraction of the words Motor and PARts) was trademarked for antifreeze product in 1937. The Mopar brand made its mark in the 1960s – the muscle-car era. The former Chrysler Corporation built race-ready Dodge and Plymouth “package cars” equipped with special high-performance parts. Mopar carried a line of “special parts” for super-stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use. The brand has expanded to include technical service and customer support.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

ASRW Press Contact: Shelby Hausler
ASRW
+1 972-536-6318
Email >
Visit website