Leading Long Island Screen Printing Company, East End Screen Printing, Discusses Professional T-shirt Wearers

Share Article

In response to an article published on CNBC about the use of professional shirt-wearers to advertise brands, Bruce Graham, owner of Long Island screen printing company East End Screen Printing, comments.

On August 15, Bruce Graham, owner of Long Island screen printing company, East End Screen Printing, responds to an article published on CNBC that details the effectiveness of using professional t-shirt wearers and social media to attract buzz and spread brand awareness about free t-shirt campaigns.

Bruce Graham, owner of Long Island screen printing company, East End Screen Printing, says the t-shirt is an internationally recognized way of promoting brands. “It’s a simple method that is cost effective, and produces results,” he says. “These professional shirt wearers have a mission to spread brand awareness in anyway they can and by implementing the shirt they wear.”

According to an article published on CNBC on August 5 titled “Trying to Create a ‘Sharknado’ with… T-Shirts?" one professional t-shirt wearer is changing his life by advertising various brand products with his clothing.

The article says Jason HeadsetsDotCom, the professional “t-shirt wearer,” has come up with a formula to help a campaign go viral. “Going viral” tends to be the goal of most companies. This means generating online buzz about a product or business on a massive scale. HeadsetsDotCom says he has the perfect way to generate this all-important buzz and get businesses out into the world.

“The idea is that, instead of just one guy wearing a company’s shirt and generating buzz about the brand on Facebook, Twitter, YouTube and other social media sites, you get 500 or more people putting on a shirt and hitting the social media circuit –multiplying the buzz,” the article says.

Professional t-shirt wearers come from all walks of life from college students to business owners. They are then given a t-shirt from a company looking to advertise a specific product and are released into the world. The goal is that these people use the Internet to share photos and videos of them wearing the shirt. This could spread buzz about a product faster than traditional methods.

“The t-shirt really has grown into something more than just a piece of clothing,” Graham says. “It has grown to symbolize a culture, and advertise businesses. Simply put, it’s a form of expression that could drive sales and promote awareness.”

Owned and operated for over 10 years, East End Screen Printing is your number one choice for custom printed and embroidered apparel. We work with sports teams, schools, and small business, but we are also prepared to accommodate larger orders. We offer the most cutting edge artwork from our own in house art department to the latest in print technology and decorating. Whether its one or 10,000 shirts, we've got all your Long Island printing needs covered.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Bruce Graham

Scott Darrohn
since: 07/2013
Follow >
Visit website