Parts Town Adds 360 Degree/3D Spin Imagery to 25,000 Restaurant Parts Online through Partnership with Snap36

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Genuine OEM Restaurant Parts Distributor Utilizes Snap36 Full-Service 360° Photography Products and Services to Significantly Enhance the Online Customer Experience

“PartSPIN is the largest project utilizing 360 degree spin technology in the history of the Internet, and it's awesome that the project was completed for genuine OEM restaurant parts."

News Highlights

  •     Parts Town - a complete source for genuine OEM restaurant parts, unveils its new approach to enhancing the online customer experience, offering 360/3D degree spin imagery of 25,000 of its products, with more to come.
  •     Called “PartSPIN,” this new approach to providing Parts Town customers with the ability to virtually “pick-up and evaluate” products online sets the company apart as an innovator in the OEM restaurant parts distribution industry.
  •     Snap36 shot 500 products per day, reaching the goal of producing 25,000 products in 360°/3D spin in less than three months.

Snap36 ( today announced that Parts Town (, a complete source for genuine OEM restaurant parts, has chosen Snap36 360° product photography services to significantly enhance the online customer experience and increase customer service. As part of the agreement, Snap36 worked with Parts Town over a three-month period to photograph 25,000 of the products it sells online so Parts Town customers now have a much better view of restaurant parts they are looking to buy, as they can virtually “pick-up” and manipulate images to see multiple angles. This ability ensures field service representatives can easily select the right part the first time, reducing returns and increasing overall customer satisfaction.

"At Parts Town, we hold ourselves accountable for bringing new and innovative technologies to our industry,” said Steve Snower, President of Parts Town. “PartSPIN is the largest project utilizing 360 degree spin technology in the history of the Internet, and it's awesome that the project was completed for genuine OEM restaurant parts. We are excited that our customers and manufacturers now have another tool to improve the quality of parts identification in support of field service excellence."

Parts Town makes finding, ordering, and managing genuine OEM restaurant or foodservice parts for kitchen equipment one of the easiest tasks for its customers globally. The company’s large selection of restaurant parts from the world's most trusted manufacturers helps restaurant owners and operators find parts for fryers, grills, ovens, ranges, ice machines and more, all in one place. Parts Town is committed to continually redefining customer service, providing the best products and selection, great pricing, same day shipping and a second-to-non online experience. The company’s new PartSPIN offering, is helping Parts Town drive sales efforts on a global scale.

“Providing online shoppers the ability to add 360 degree product views on a website is not only for B2C audiences, but can be extremely beneficial in B2B environments as well,” said CEO of Snap36. This truly “in-store” experience gives leading retailers like Parts Town new ways to grow their businesses by giving customers a greater level of confidence when shopping online. The work we have done with Parts Town on its PartSPIN initiative showcases their dedication to innovation and our ability to meet stringent requirements in a B2B setting.”

Click to Tweet: @Snap36 helps B2B restaurant parts retailer @PartsTown add 360°/3D product photos to 25,000 products on its retail site -

About PartsTown
Parts Town is a leading distributor of genuine OEM foodservice parts. Focused on delivering a unique customer service experience and website (, Parts Town customizes solutions for both chain restaurants and food equipment service companies. Parts Town partners closely with the leading manufacturers of commercial cooking, refrigeration, ice, and beverage equipment to improve their parts supply chain, delight their customers, and grow genuine parts sales. The company is located in Chicago, IL and is privately held.

About Snap36
Based in Chicago, IL, Snap36 helps online retailers develop compelling 360º/3D product imagery that engages shoppers and keeps them coming back for more. Working with Snap36, clients including Kohl’s,, Cabela’s, eBags, Summit Sports and LIDS, are turning static online browsing into an interactive shopping experience that mimics a true in-store engagement. Snap36 provides custom solutions, combining the right mix of hardware, software, services and expertise at your facility or theirs, making the process simple, scalable and affordable. For more information, visit, or connect with them on Facebook, Twitter and LinkedIn.


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Andrea Cousens
Cousens Communications
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