New Resource Helps Associations Improve Membership Intake

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Wild Apricot helps organizations improve their membership applications with resources on best practices.

Completing the membership application form may be the first time an individual officially connects with your organization.

A well-designed application form is a crucial first step for associations, clubs, and non-profits looking to successfully increase their membership base. Membership software company Wild Apricot has developed two new resources to help organizations improve their membership applications. “How to Build a Better Membership Application Form” and the accompanying “Membership Application Form Checklist” are now available for free in Wild Apricot’s Membership Knowledge Hub.

“First impressions are important,” says Jay Moonah, VP of Marketing for Wild Apricot. “While a prospective member may have visited your website or attended an event, completing the membership application form may be the first time this individual officially connects with your organization.”

The guide looks at a variety of considerations to take when revising your membership application form, such as accessibility, information collected, design, format, and process. The checklist can be used as a reference when reviewing the application form, offering a list of content to review, tips on making a good first impression, and reminders about design and usability.

Last year, Wild Apricot conducted a Small Membership Insights survey, where 27.7% of respondents stated that increasing membership size was the top priority of their organization. With 92% of associations recruiting new members through their websites, having an effective membership application form is essential for organizations trying to boost membership. Membership software like Wild Apricot is a great way for associations, non-profits, and clubs to customize dynamic online member applications that are linked to a contact database.

Wild Apricot is a leader in membership management -- according to Capterra’s software directory, they’re the #1 rated membership management software on the market. Designed to help small membership organizations manage their membership database, events, website, communications, and online payments, Wild Apricot users have the ability to fully customize an online membership application form that helps streamline the membership application process.

A variety of resources providing best practices for small membership organizations are available in Wild Apricot’s Membership Knowledge Hub, in the areas of membership management, volunteer management, technology, marketing and communication, event management, and more.

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