London, UK (PRWEB) August 07, 2013
The Indian home care market continued growing in 2012 despite unfavorable economic conditions, supported by the rising interest of rural consumers in branded products and the rising demand for high-value products from urban consumers, growing urbanization and rising living standards. Such lifestyle products such as fabric softeners and car air fresheners witnessed substantial growth over the past several years. The consumption of high-value products was driven by rising number of dual-income households and increasing disposable incomes in 2007-2012.
India’s home care market is characterized by the intense rivalry between multinational and domestic brands. In 2012, independent small groceries were the country’s major distribution channel for home care products, accounting for the largest share of sales in the country. The Indian home care market is predicted to continue growing at a stable pace, spurred by increasing demand for lifestyle and high-priced products and the growing number of rural consumers preferring branded products.
In-demand research report “Home Care in India” created by Euromonitor International has been recently published by Market Publishers Ltd.
Title: Home Care in India
Published: July, 2012
Price: US$ 2,400.00
The report offers an in-depth analysis of the home care market in India, covering the market size, structure and providing strategic analysis of the main factors influencing the market. It uncovers vital historical and present data on the industry performance and also presents the recent retail sales statistics. The research study identifies key players and leading brands, thus delving into the competitive environment. Furthermore, possible future development market trends up to 2017 are also discussed in the report.
Products covered in the research study include: air care, bleach, dishwashing, home insecticides, laundry care, polishes, surface care, toilet care.
- Comprehensive analysis of the Indian home care market.
- Insights into the historical background of the industry along with a clear picture of the actual market state.
- Latest retail sales statistics.
- Strategic analysis of the key factors driving the market change.
- Extensive examination of the major market segments.
- Review of the leading brands and companies and description of the competitive scenario.
- Discussion of the prevailing trends and important industry issues.
- Future outlook through 2017.
More topical research studies by the publisher can be found at Euromonitor International page.