Gunn Automotive Group Heralds Recent Sales Rankings from Toyota as Proof of GM's Bright Future

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The battle between General Motors and Toyota continues as recent vehicle sales show GM outselling Toyota over the last six quarters.

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For the first time in six consecutive quarters, General Motors has outsold Toyota in overall vehicle sales. As the battle between car makers intensifies, the revelation from overseas comes as sweet music to the ears of San Antonio's own Gunn Automotive Group. The family owned and operated business in "River City" is home to Gunn Buick GMC.

The state of the automotive industry overseas led by Toyota Motor Corporation is seemingly in distress, and Gunn is using the opportunity to show buyers all over South Central Texas why they should make their next vehicle purchase from Gunn. It's an easy sell, mostly because of Gunn's One Simple Price business model and also because of their amazing customer service.

Positive numbers from General Motors are helping tell the story from a financial standpoint. GM sold a staggering 2.49 million vehicles during the last 18 months, and pressure is rapidly building for the Japanese car maker to catch up. The question is, will they be able to overcome this challenge.

According to analysts in Tokyo, the future, long-term performance of the car maker is in question even though the numbers for total sales world-wide are still expecting to show well. The bottom line is that Toyota may be over-reaching by their sales estimations.

Pundits are blaming the ending of incentives for fuel-efficient models in 2012, citing government involvement is partly to blame for the decreased numbers. The value of the Yen has also been weakened substantially this year, showing a 12 percent loss when compared to the dollar, with trading at 100 Yen versus the buck. As the Japanese population continues to shrink, and their society ages, the necessity for personal transportation is also declining. As public transportation becomes easier to use, the need for cars is becoming a moot issue for those living in Japan, and Toyota is starting to feel that loss of revenue.

Conversely, the state of the American automotive industry is growing stronger as the economy begins to pick up and improve. General Motors has introduced 18 new or transformed models this year, giving the Detroit car maker a fresh, new look than was previously proffered. Their bold, new direction is already turning heads and folks are racing to get their hands on the new models. It hasn't hurt that the newly designed 2014 Impala has been rated as the best sedan on the market by Consumer Reports either. Profit margins are increasing in North America, beating even conservative analyst's best guesses. Things are definitely looking up for General Motors.

This opportunity is welcomed news for Gunn. After a nearly eight decade rule as the world's largest automaker, and after leading the way in annual sales through 2008, the battle to beat Toyota has been GM's primary concern ever since. Recent skirmishes the two have fought aren't even close to ending. Gunn Automotive knows that GM will be leading the charge again, and they are taking a deep breath in preparation of sounding the trumpets for the next battle. Gunn Automotive and their local GM dealerships are ready to draw the line in the sand once again.

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Preston Taylor, Media Relations
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