Pegeen Wright Authors Comprehensive K-12 Mobile Report

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MDR’s EdNET Insight service released its latest EdNET Insight Report, The Move to Mobile: Tablets and Apps in K-12, researched and written by Ms. Pegeen Wright, CEO of Pegeen Wright Associates.

Paget Hetherington, Director of Global Marketing for Mimio (EdNET Insight member), states “This report provides an in-depth, research-based analysis of the K-12 market for tablets."

Pegeen Wright Associates (PWA), a K–12 digital product marketing consultancy, is pleased to announce that EdNET Insight, a service of Market Data Retrieval (, released to its members her comprehensive report on the state of tablets and apps in the K-12 Market.

This report is divided into two major sections—(1) an examination of the current K-12 education market for tablets and tablet applications and (2) a technology overview, including options for app development and emerging industry standards. It is intended to provide subscribers of MDR’s EdNET Insight service with actionable guidance as they consider, create, and disseminate tablet-ready instructional products.

Paget Hetherington, Director of Global Marketing for Mimio (and an EdNET Insight member), states "The Move to Mobile report from EdNET Insight was timely and informative. This report provides an in-depth, research-based analysis of the K-12 market for tablets and apps and presents critical information that helps us understand emerging issues in technology that directly impact our business."

Pegeen Wright notes, "A key take-away from my research is that the K-12 tablet and app market is in flux. New announcements are being made almost daily—new tablets are hitting the market, schools are adopting tablets on a large scale, and a variety of apps for learning, teaching, classroom management and device / application management are being released. K-12 schools are confronted with a range of implementation challenges. Content providers and other organizations participating in this market must be aware of market demands. They need data and guidance to answer the many important questions this evolving market creates. The report provides the critical information decision-makers need to navigate the changing market and make sensible, market-driven decisions."

About Pegeen Wright Associates
Pegeen Wright Associates is an educational technology consulting firm for K–12 publishers developing digital learning products. PWA offers K-12 digital product expertise—development, content, market research, and marketing/sales—to minimize risk in building solutions for today's rapidly changing education market. See Ms. Wright’s recent article in MDR’s EdNET Insight News Alert, Tablets and Apps in K-12…And What This Means for App Developers at .

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For further information, please contact:
Charles Hubbard, Director of Business Development, Pegeen Wright Associates
Tel: 1 617 680-7906        
Email: chubbard(at)pegeenwright(dot)com

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Charles Hubbard
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