Parts Town Takes the Industry for a Spin

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New PartSPIN technology forever changes the way restaurant parts are viewed.

PartSPIN is the largest project utilizing this technology in the history of the internet,

You’ll never see restaurant parts in the same way again.

Parts Town, a market leader in restaurant equipment parts distribution, debuted their latest innovation yesterday: PartSPIN, a game-changing, 360 degree, way to view parts on the web.

PartSPIN evolves online shopping into a more immersive experience, allowing customers to “take a spin” around each part, seeing it from every angle and viewpoint. In addition, PartSPIN provides the ability to zoom in on any area of a part, giving customers the ability to properly inspect each part before buying it.

The new PartSPIN technology is completely integrated into the desktop and mobile sites. Thumbnail images for parts clearly display the PartSPIN logo, indicating that they can be viewed in this groundbreaking new way. "We are really excited to bring PartSPIN to our industry,” said Emanuela Franzone, Parts Town Vice President of Marketing and Innovation. “This is another major milestone in our technology development. Our customers, notably our service company partners, asked for more and better images of parts. We decided to take this to a whole new level!"

Innovation and technology have been critical components to Parts Town’s growth strategy, dating back to when the company launched its website in 2006. Within a few years of that launch, Parts Town delivered the industry’s first mobile app, which has become a must-have resource for anyone who owns or services commercial kitchen equipment. Last year, Parts Town took mobile, offering a completely mobile-optimized website. And now, in 2013, Parts Town does it again with PartSPIN.

“At Parts Town, we hold ourselves accountable for bringing new and innovative technologies to our industry,” said Steve Snower, President of Parts Town. “PartSPIN is the largest project utilizing this technology in the history of the internet, and it's awesome that the project was completed for genuine OEM restaurant parts.”

Looking ahead to the future, Snower added, “We are excited that our customers and manufacturers now have another tool to improve the quality of parts identification in support of field service excellence."


About Parts Town

Parts Town is a leading distributor of genuine OEM restaurant equipment parts. Focused on delivering a unique customer service experience and website, Parts Town customizes solutions for both chain restaurants and food equipment service companies. Parts Town partners closely with the leading manufacturers of commercial cooking, refrigeration, ice, and beverage equipment to improve their parts supply chain, delight their customers, and grow genuine parts sales.

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Emanuela Franzone
Parts Town
+1 (800) 438-8898 229
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