StudioGood Acquires Social People to Increase Social Strategy Capabilities

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Renowned social media expert James Andrews becomes Chief Digital Evangelist.

James Andrews and SocialPeople join StudioGood

James Andrews joins Studiogood as Chief Digital Evangelist

"Becoming part of the StudioGood team is the exit I've always envisioned. With more reach and resources, this is the chance to do more than ever before. It's a brand new day," said Andrews.

Independent digital agency StudioGood has acquired Social People, a digital and social media consultancy. The purchase strengthens StudioGood’s capabilities in digital and social strategy and expands its footprint to Atlanta, joining Dallas, New York City, and its headquarters in San Luis Obispo, CA.

“As the social web has grown, so have we – expanding to meet the needs of our diverse client base. From the early big idea to the execution of social and digital campaigns, we’re stronger now than ever. We were already fans of James and his team so this evolution just made sense. Our clients are going to love what comes next!” said Joey Leslie, President of StudioGood.

Social People, http://socialpeople.tv/, was founded by James Andrews in 2009 to help brands spread ideas to a connected generation and help organizations transform into social businesses. The firm’s core capabilities are digital and social media strategy, content development, social analytics, influencer outreach, and social media training. Clients have included Equinox Fitness, GRAMMY Awards, Beats by Dre, Red Bull, Lexus, Schusterman Family Foundation, Nike, and The Weather Channel. Andrews was previously VP of Ketchum Digital, directing global social media strategies for Fortune 500 clients such as Monster.com, FedEx, and Wendy’s. His 20 years in new media and non-traditional marketing include leadership positions at Urban Box Office, Columbia Records, Ecko Unlimited, and Isobar/Carat. Andrews is also a globally sought-after speaker, a contributor to CNN, CNBC, and Fox, was named to the 2012 Ebony Power 100 list, and blogs for Fast Company and Huffington Post.

With the acquisition, he becomes Chief Digital Evangelist of StudioGood. "Becoming part of the StudioGood team is the exit I've always envisioned. We've been working together with clients such as Schusterman Family Foundation and Equinox, and it just dovetailed into joining forces. With more reach and resources, this is the chance to do more than ever before. It's a brand new day." said Andrews.

The companies first joined forces in 2009 when they created a spontaneous social media campaign to #BeatCancer at the Blogworld Expo in Las Vegas, benefitting Stand Up To Cancer, Be Bright Pink, and Livestrong Foundation. That effort set the Guinness World Record for the most social mentions in 24 hours.

About StudioGood:

StudioGood is an award-winning digital agency that works with brands, nonprofits, and other agencies with a firm belief that good ideas matter. Our campaigns tell stories and ask for action. Action in exchange for something valuable. Community. Recognition. Prizing. Cause. We're not unique because we care. We're unique because we know how to make people care. Clients include eBay, American Red Cross, M&M’s, UNICEF, NetApp, Be The Match, Fix-A-Flat, Alzheimer’s Association, and Points of Light. http://www.StudioGood.com

For more information:
Brian Powell
Managing Partner
StudioGood
brian.powell(at)studiogood(dot)com

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