WATERFALL SOFTWARE Appoints Seasoned Executive, Bobby Christian, as New CEO

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Software Company Taps Experienced Technology Leader to Drive Rapid Organizational Growth

WATERFALL SOFTWARE, the leading SaaS technology solution for multi-location organizations, has announced long-time industry veteran, Bobby Christian, as its new CEO. Mr. Christian brings over 22 years of experience in management consulting and entrepreneurship to the role, and will be responsible for leading all strategic and business growth activities while steering the organization’s future vision. Christian’s forward-thinking mindset and ability to decipher trends in the marketplace will ensure that WATERFALL SOFTWARE continues to provide unparalleled digital solutions to solve its clients’ core business challenges.

Prior to joining WATERFALL SOFTWARE, Mr. Christian was instrumental in helping several companies achieve aggressive growth objectives. During his five-year tenure as Director and Chief Creative Growth Officer at 3Pillar Global, the company grew from a small start-up professional services firm with 3 employees to a global trusted partner with 600 employees worldwide, and was recognized for rapid growth by Inc. magazine (#44) and Virginia Business (#6).

Before he worked at 3Pillar Global, Mr. Christian was the Director and President of Tangible Software (now Tangible). During his tenure at Tangible, the company grew from $1mm to more than $25mm in revenue and expanded from less than ten to more than 120 employees. Christian was also the Co-Founder and CEO of True North Solutions where he grew the company from $0 to $35mm in revenues with a successful exit to AMERICAN SYSTEMS. Bobby also held leadership positions at Netrex Secure Solutions (Netrex), and Andersen Consulting (now Accenture).

"We are excited to bring Bobby Christian on board. His management skills and experience successfully launching, funding, and growing start-ups and early stage companies will make him a valuable asset to the WATERFALL SOFTWARE team,” said Chairman, Curt Schwab.

Since it was founded 3 years ago, WATERFALL SOFTWARE has seen substantial growth and evolution. The company began with a focus on helping franchisors and franchisees transition from proprietary, legacy systems and antiquated technologies to a more collaborative cloud-based solution. It has since expanded to serve multi-location organizations in the association, healthcare, education, and government verticals, and Mr. Christian will be a key part of the company’s continued evolution.

WATERFALL SOFTWARE provides multi-location organizations with a groundbreaking, cloud-based platform to help them grow, manage, and optimize their businesses. The system addresses common issues faced by multi-location organizations, such as keeping up with rapid technological advancements, high operating costs, and nominal lead generation. The software makes it easy for multi-location organizations to maintain a coherent digital presence, strengthen relationships with customers, and ensure their brand remains top of mind. To learn more, please visit: http://www.waterfallsoftware.com

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Rebecca Rubin
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