SHIFT Names Former Facebook VP, Paul Ollinger, As President

Social Media Veteran and One of Facebook’s Original 250 Employees Joins the Leading Real-time Marketing Platform

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Santa Monica, CA (PRWEB) August 08, 2013

SHIFT (http://www.shift.com), the real-time marketing platform for agencies and brands, today announced that it has named Paul Ollinger as president of the company. Spending the last 15 years in executive and advisory roles, Ollinger most recently served as vice president of sales for Facebook’s west region.

Ollinger has a rich background in social media marketing and technology. In 2007, Ollinger joined Facebook as one of its original 250 employees and focused on business and sales growth. As vice president of sales for Facebook’s west region, Ollinger and his team designed and implemented social marketing strategies as the space grew through its formative years and matured into a powerful opportunity for businesses of all types. Prior to joining Facebook, Ollinger worked in sales and business development roles at LAUNCH.com and Yahoo!. Ollinger will continue to serve as an advisor to startup companies 8tracks and LeanKit.

“As an advisor to SHIFT throughout the last two years, Paul has been an invaluable resource to our company and we are pleased to have him play an even more integral part in SHIFT’s growth,” said James Borow, co-founder and CEO of SHIFT. “As we look to expand our business to international markets and continue evolving the SHIFT Open Marketing Cloud, Paul will play a key role in all developments.”

"Since I left Facebook, I’ve seen a few companies rise to the top in this rapidly-changing landscape, and SHIFT has proven to be one of these leaders,” said Paul Ollinger. “As real-time marketing becomes increasingly critical for brands to reach their audience, SHIFT’s Open Marketing Cloud offers a platform and app ecosystem that truly helps marketers exceed their goals. As president, I’m excited to have a more hands-on role in helping SHIFT deliver innovation and win new customers.”

As the real-time marketing platform of choice for 10 of the top 20 global advertisers, SHIFT is the only privately held company to earn Facebook’s sPMD distinction, Twitter Ads API distinction, and named a LinkedIn partner for its Sponsored Updates product for brand advertisers. SHIFT provides a single platform and Open Marketing Cloud for brands and agencies to build, manage and optimize advertising campaigns across Facebook, Twitter and LinkedIn in real-time.

About SHIFT
SHIFT is the real-time marketing platform of choice for 10 of the top 20 global advertisers, empowering brands and agencies to manage, advertise and analyze their marketing initiatives in real-time. The SHIFT platform provides users access to the SHIFT Open Marketing Cloud, a suite of best-in-class marketing apps which includes SHIFT Media Manager, the leading social advertising app. SHIFT is the only privately held company to earn Facebook’s sPMD distinction, Twitter Ads API distinction, and named a LinkedIn partner for its Sponsored Updates product for brand advertisers. SHIFT is based in Los Angeles, with additional offices in Palo Alto, Chicago and New York. For more information, visit http://www.SHIFT.com

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    Moxie Communications Group
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