mediaglu Brings Together Desktop and Mobile Advertising, Bring the Future to Now

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By linking devices to consumers, mediaglu unlocks potential of mobile advertising.

Right now, brands are limited to reaching consumers on their PC devices. By unifying a user across devices, brands can carry their message wherever that consumer goes.

Baltimore-based mediaglu has rolled out its solution to an issue that has limited advertisers' ability to reach consumers effectively; tracking and targeting users across devices. This solution allows advertisers to follow potential customers across desktop, mobile and tablet in a privacy-friendly way. mediaglu sits in front of more than two billion publisher ad requests daily, each of which provides insights into who consumers are by analyzing their online behavioral patterns. By crunching this anonymous user data, mediaglu creates segments of consumer intenders and then maps those individuals across their devices, and the results have been more than promising.

According to mediaglu CTO Sundar Nathikudi, “After considerable development time, we rolled out this solution to several beta clients. The results have been outstanding, with mobile CTRs increasing seventy-three percent versus traditionally targeted mobile impressions. Additionally, overall campaign CTRs have increase 480 percent with overall click volume increasing 13 times and conversion volume eight times.”

Today, consumers spend almost half as much time browsing the web on a mobile device as on a desktop or laptop. Additionally, mobile devices now serve as the primary point of internet connectivity outside of work. As the capabilities of mobile devices continue to expand, the lines between platforms will blur until mobile is the primary avenue for users to surf the web. Advertiser budgets have yet to pour into mobile advertising, though, as racking constraints have caused limited targeting abilities on mobile, making it difficult to reach the right consumers.

By layering the targeting power of a PC with the location and reach of mobile, mediaglu gives brands the ability to influence the right consumers at the right time- whether they're at work, at home or at the store. "Right now, brands are limited to reaching consumers on their PC devices. By unifying a user across devices, brands can carry their message wherever that consumer goes,” says mediaglu co-founder and CEO Justin Musterman. The mediaglu cross-device solution allows for consistent brand reach and frequency on desktop, mobile and tablet by bringing audience data to mobile with powerful targeting. “We believe by bringing this level of targeting to mobile, we have unlocked the $20 billion mobile advertising market," adds Musterman.

About mediaglu

Founded in 2009 by online industry veterans from Advertising.com and Videology Group, mediaglu is headquartered in Baltimore, MD. mediaglu utilizes predictive analytics to bring well-targeted ads to the right consumers at the right time in a privacy-friendly way.

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Justin Musterman

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