Talk of the Town Award Likely to Boost Affiliate Conversion Rates for PC HealthBoost

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Boost Software, parent company of the PC HealthBoost downloadable software that pays affiliates 75%-90% commission per sale, recently won a 4.5 star Customer Satisfaction award. The owners feel that this award will boost the software's already robust sales, creating profits for both Boost and its affiliates.

A legitimate award isn't just about showing customers that our product has value, it's about letting them know they're in good hands—in safe hands. And this customer service award does that.

Most practitioners of direct marketing have little time, use, or respect for awards. Many direct marketers feel that awards are something that ad agencies give and receive to each other so that no one will notice how ineffective their ads are. And the average online affiliate marketer is much more concerned about scoring a high EPC than scoring a trophy.

When, then, can an award ever be valuable to direct marketing efforts? According to business owner and former super-affiliate Amit Mehta, awards are great when they are given to the product (instead of the marketing campaign).

“A legitimate award isn't just about showing customers that our product has value,” says Mehta. “It's about letting them know they're in good hands—in safe hands. And this customer service award does that.”

The award he's referring to is the Talk of the Town News Excellence in Customer Satisfaction award, won by Boost Software this July. Talk of the Town News awards are recommended by the media outlet's staff, who spend thousands of collective hours rating sites.

Talk of the Town gleans information from customer review sites such as Tucows, CNet, TrustPilot, and Microsoft Pinpoint (which includes a Boost Software listing). Talk of the Town also gleans consumer-focused information from business review sites, blogs, and social media buzz to find the top 10% of businesses worthy of a 4-5 star rating. The company rated Boost Software at 4.5 stars.

“We think anyone who is running registry cleaning or PC optimization offers should test PC HealthBoost,” says Peter Dunbar, former super-affiliate and co-founder of Boost Software. “We've put our hearts and souls into making this more than just another two-month CPA offer.”

Stay connected with the Boot Software team and learn more about upcoming changes to the top registry cleaner by following the PC Health Boost blog. For advertising and partnership opportunities, please contact Erin Walsh.

Erin Walsh, Director of Public Relations
Boost Software, INC
75 Arlington St. Suite 500
Boston, MA 02116

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