Austin, TX (PRWEB) August 08, 2013
New enhancements to the industry’s most comprehensive lead certification technology, TrustedForm, were announced by ActiveProspect today. The patent-pending TrustedForm solution is the only product with a real-time screen capture as proof of prior express written consent for Telephone Consumer Protection Act (TCPA) compliance for Internet leads. The new features announced today include:
Lead Fingerprinting technology is now embedded in every TrustedForm Certificate. This advancement solidifies evidence of consent by allowing a marketer to independently verify that the phone number that was received with the lead data was the same phone number that was actually input on the web form by the consumer. None of the consumer’s personally identifiable information is captured by TrustedForm as part of this process, and the verification takes place in real-time prior to the marketer calling the consumer.
Real-Time Page Scanning verifies the presence of required consent and disclosures, and/or absence of restricted content, all in real-time. TrustedForm Certificates include a complete copy of the HTML and images for the web page as seen by the individual consumer at the time of opt-in. This allows marketers to immediately verify consent prior to making an outbound call, eliminating the need for manual review.
Features such as these are critical for companies who understand the risk of violating TCPA regulations which take effect October 16, 2013. TrustedForm is the industry standard for verifying consumer consent, currently issuing over 50 million new certificates per month and embraced by leading brands such as ADT. “TrustedForm allows ADT to verify and store consumer consent for our web inquiries, and the screenshot is an essential part of that,” said Adam Riff, VP of Digital Marketing at ADT. “This level of protection is crucial in light of the new FCC regulations.”
For a review of TCPA legal requirements and to learn more about how TrustedForm helps mitigate TCPA compliance risks, visit http://trustedform.com/tcpa or meet ActiveProspect at LeadsCon East at the Hilton Hotel in New York City on August 14th & 15th.
ActiveProspect is an independent digital marketing SaaS provider located in Austin, TX specializing in customer acquisition management solutions. Since 2004, the company has processed millions of Internet leads through its LeadConduit platform on behalf of clients across a wide range of industries. ActiveProspect pioneered the concept of lead certification with the release of TrustedForm. TrustedForm has become the industry standard for verifying and storing consumer consent for contact.