CFO Launches New Application Services Learning Center; Everything Finance Executives Need to Know About the Cloud

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CFO Publishing has launched the Application Services Learning Center, an innovative micro-site for finance executives aimed at closing the information gap created by the fast-growing market for business applications.

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This exciting new endeavor allows finance executives an even more convenient way to access the information they need to successfully manage and get the most out of their business applications.

CFO Publishing has launched the Application Services Learning Center, an innovative micro-site for finance executives aimed at closing the information gap created by the fast-growing market for business applications. The new site allows CFOs and other finance executives online access to resources designed to help them unlock the full functionality of their business applications, make informed purchase decisions, and learn about the benefits and risks of converting to a cloud platform.

There is no doubt that the market for business application software is on the rise. According to Gartner’s latest worldwide IT spending forecast (March 2013), spending on enterprise software increased to $296.6 billion in 2013, a 4.6% increase over 2012. As spending has increased, so have performance issues; over 79% of respondents to a recent survey (KillerApps2013) say their business applications suffered performance problems. CFO developed the Application Services Learning Center to help those finance executive get the maximum benefits from their apps.

The Application Services Learning Center, through webcasts, eBooks, Podcasts, Special Reports and articles, offers timely, useful information about business applications, along with the problems and benefits they create. You’ll have an opportunity to connect to CFO editors, application experts and fellow finance executives. We’ll shed light on the management, cost, and security issues that companies are grappling with in the hosted applications environment, and offer timely solutions.

"CFO has always been a leader in providing quality corporate finance news and information,” said Katie Brennan, senior vice president, sales at CFO Publishing . “This exciting new endeavor allows finance executives an even more convenient way to access the information they need to successfully manage and get the most out of their business applications.”

Each month new resources will be added. In one of the current eBooks “How to Buy HR Technology”, you’ll learn that two of the mistakes to avoid are falling victim to FUD—fear, uncertainty and doubt—and getting a case of RFP-itis, or sending out overly detailed requests for proposals that invite unrealistic, overly ambitious responses. In the special report, David McCann, CFO.com deputy editor, also examines why CFOs should upgrade their HR systems, the indirect costs of HR technology, cloud versus on-premises software, what kind of automation is needed and whether to hire a third-party systems integrator.

Other topics include upgrading and optimizing business applications to maintain value, aligning enterprise applications with business goals and enterprise resource planning and finance. Supported by AT&T, the new website can be accessed at: www3.cfo.com/appservices.

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CFO Publishing LLC, a portfolio company of Seguin Partners, is the leading business-to-business media brand focused on the information needs of senior finance executives. Delivering content through multiple channels including online, digital, mobile, and print, the business consists of CFO magazine, CFO.com, CFO Research, CFO Learning and CFO Conferences. CFO’s award-winning editorial content and loyal, influential audience make it a valued resource for its readers as well as an effective marketing partner for a wide range of blue-chip companies. CFO has long-standing relationships with nearly a million finance executives.

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