Profero’s New Location Will House Expanded New York Team

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Profero NY signs a seven-year lease for a space built out to seat over 100 people, matching the agency’s staff growth projections in the years ahead.

Profero

“This open-space design with advanced technology will boost creativity and foster idea sharing,” says Aaron Reitkopf, Profero CEO of the Americas.

Profero, the world’s leading independent digital agency has moved its New York office to a larger, newly renovated 13,000 square-foot office on Park Avenue South. The new location more than doubles the office previously occupied by the agency, and responds to increased revenue growth and an expanded team. A seven-year lease was inked for a space that is built out to seat over 100 people, matching the agency’s staff growth projections in the years ahead.    

“This open-space design with advanced technology will boost creativity and foster idea sharing,” says Aaron Reitkopf, Profero CEO of the Americas. “We’re in the business of creating belonging and this move brings it to life for our own brand.”    

Profero New York’s 2013 revenue is projected to grow 36% over the previous year. The agency has experienced new hires in all areas, particularly in the Profero Performance team including media, display, paid search, SEO and social.

Profero’s presence in Brazil has also resulted in new business for the New York office. A year after its acquisition of a full service Hispanic shop, Profero NY continues to build its cross-cultural muscle as Vox Profero. With revamped Latin expertise that taps the power of digital, the team is establishing the agency’s footprint in Latin America.

The new Park Avenue South space offers high-end features that will enhance client service delivery for the agency. These include state of the art video conferencing technology connecting New York with all Profero global teams. And at the center, a huge kitchen with a long Corian counter that can double as a bar provides an appealing community break area.

From this new address Reitkopf looks forward to attracting the best talent and announcing new business wins that have yet to be disclosed. “It’ll be a great place to toast in celebration as we continue to build on strong financial growth,” he says.

About Profero

Profero is the leading independent global digital communications agency, with a list of top-tier brands including ASOS, Barclays, Diageo, Lufthansa, M&S, New York Times, Unilever, Vonage, and Western Union. Today 700 + brilliant, creative talents work as one highly awarded team out of Beijing, Benelux, Dubai, Hamburg, London, Milan, Munich, New York, Paris, Shanghai, Seoul, Singapore, Sydney, Tokyo and Zurich.

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Patricia Taylor
Profero
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