That Perfect Click: Lürzer’s Archive is Searching for the Best Advertising Photographers Worldwide

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For the sixth edition of “200 Best Ad Photographers worldwide,” a top international jury will select the very best from over 8,000 submissions / Work by photographers from 52 countries ensures high level of internationality / USA and Germany top submissions list.

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'Both the quantity and the quality of submissions surprise us over and over again with each new edition of the volume,' says Michael Weinzettl, editor-in-chief of Lürzer’s Archive.

Lürzer’s Archive, the leading professional magazine for outstanding advertising worldwide, is working on the next volume in its successful “200 Best Ad Photographers worldwide” series. Over the coming weeks, a top-class jury will be shifting their way through 8,291 submissions to select the 200 best international advertising photographers.

The judges rate both creativity and the technical skill displayed by photographers. Only those who perform well in both categories can hope to be featured in the book. The best new advertising photographs will appear in November 2013 in the new edition of “200 Best Ad Photographers worldwide,” classified by categories such as animals, beauty, landscape, life, and people.

Photographers from 52 countries have submitted to Lürzer’s Archive work they have done over the past 18 months. The majority of submissions come from the USA (2,424), followed by Germany (1,142), and the UK (978).

Following pre-selection by editor-in-chief Michael Weinzettl and Anne-Rose Schlutbohm (former publisher of Profession Photographe), an international jury selects the 200 best advertising photographers. The panel is composed of Suzee Barrabee (Director of Art and Print production at Goodby Silverstein and Partners), Damon Collins (founder member of Joint London), Rafael Gil (art director at Africa in São Paulo), Christophe Gilbert (photographer), Shintaro Shiratori (president of the Japan Advertising Photographers’ Association – APA), and Anne Telford (Communication Arts).

“Both the quantity and the quality of submissions surprise us over and over again with each new edition of the volume,” says Michael Weinzettl, editor-in-chief of Lürzer’s Archive. “The vast artistic range of the photos submitted shows just how important emotional and eye-catching pictures are in today’s most successful advertising campaigns.”

The “200 Best Ad Photographers worldwide” series of volumes, each of which boasts more than 400 pages, was first launched in 2004. Published biannually, the highly regarded title has seen a steady rise in sales figures since its launch. The volume is particularly popular with creative directors, art directors, copywriters, and advertising industry art buyers since it provides them with a comprehensive market overview of the world’s best advertising photographers. The sixth version, to appear in November 2013, can be purchased at selected bookshops and newsstands, through amazon.com, and at http://www.luerzersarchive.com.

About Lürzer’s Archive

Lürzer’s Archive, the bimonthly magazine for outstanding advertising from around the world, publishes the very best campaigns from the field of ads, posters and TV commercials, plus digital and interactive advertising. Editor-in-chief is Michael Weinzettl; CEO of the publishing house is Christian Lürzer. Ever since its foundation by professor Walter Lürzer in 1984, the magazine has drawn international acclaim as one of the most important sources of information and inspiration for advertisers.

Lürzer’s Archive is sold in 68 countries on subscription and also through specialty bookstores and newsstands. Additionally, the magazine can be read in a digital version for iPad and iPhone. Worldwide, the title reaches more than 150,000 readers per issue. At http://www.luerzersarchive.com, subscribers also have access to an online archive boasting more than 65,000 images and video files.

Since 2004, Lürzer’s Archive has also been publishing the “200 Best” series of specials. Released at regular intervals, these volumes feature remarkable work from areas such as advertising photography, digital artistry, illustration, and packaging design.

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More information: http://www.luerzersarchive.com

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