OffWhite Launches Cloud-Based Digital Marketing Platform for Small and Medium Sized Business with Minimal IT Resources

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New video summarizes the Ed.it™2 cloud-based solution which includes an integrated dashboard to manage communications functions without programming skills, linking website content management to email marketing, social media, analytics, search and content optimization.

New cloud-based marketing platform integrates communications and optimization capabilities.

This solution puts the power of website and social media content into the hands of non-programmers who must manage proactive marketing communications programs.

Offenberger & White, Inc., (OffWhite) has published a video presentation to announce a major expansion to the company’s Ed.it™2 digital marketing platform. The cloud-based solution includes an integrated dashboard to manage communication functions without programming skills. The Ed.it™2 platform now includes a range of web-enabled marketing and PR utilities arrayed in an iconographic index with security features to ensure multiple-user access from any browser or mobile device.

According to OffWhite CEO Bill White, "This solution puts the power of website and social media content into the hands of non-programmers who want to manage proactive marketing communications programs in a changing landscape."

Key functional capabilities include:

  •     Website content management and optimization
  •     Email marketing and list management, importing, exporting, open, path and viewer details
  •     Social media integration with Facebook, LinkedIn, Twitter and other platforms
  •     Simplified content optimization
  •     SEO and analytics with finite traffic analysis keyed to events, sales and other activity
  •     Seamless interface with back-end enterprise systems such as Salesforce.com
  •     Integral form-based market research, registration and other interactive utilities
  •     Multiple user access with flexible privilege hierarchy
  •     Customized functions such as ad banners and metrics, databases, libraries and visitor interactivity.

Developed by OffWhite and continuously upgraded since 2001, the new Ed.it™2 Digital Marketing Platform is easier to use and more flexible than many high-end tools marketed as enterprise solutions, which require significant programming expertise. Ed.it™2 is scalable from small to large business and expandable in response to company needs and growth demands.

While Ed.it™2 requires no programming or HTML experience to manage, a Developer Tools section is available for use by companies with resident IT professionals charged with supporting intranet and extranet applications in high-security environments.

To arrange for a webinar or personal presentation, contact Bill White or Jane Cirigliano at 800-606-1610 or 740-373-9010.

Offenberger & White, Inc., is an integrated marketing solutions company established in 1985, serving clients worldwide in industries ranging from technology and life science to education, healthcare and non-profit institutions.

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