Sabal Trust Company Selects Dunn&Co. As Agency of Record

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New brand communications will highlight the qualities that have enabled Sabal Trust to earn its position as Florida’s fastest growing trust company.

Sabal Trust Company, the largest employee-owned investment management and trust administration company in the state of Florida, has selected Dunn&Co. as its advertising agency of record. The announcement follows an extensive agency review in which more than a dozen firms were considered.

Sabal Trust has been providing wealth management services to Florida residents for the past 17 years. During this period, and despite financial unrest, Sabal Trust has forged enduring relationships with individuals and families, some spanning over three generations, and built a $1.8 billion dollar business that takes pride in playing an active role in the community.

“Dunn&Co. was simply the most impressive of the firms we reviewed, scoring at the top in both the strategic and creative areas that were important to us. They’ve demonstrated an eagerness and enthusiasm to help evolve our brand,” said Ward Curtis, Chairman and CEO of Sabal Trust Company. “We’re excited to begin working with their talented team to build awareness of Sabal Trust Company as a premier investment management and trust administration firm based in Florida.”

Dunn&Co. will develop robust marketing initiatives that reflect the company’s consistent success. Dunn&Co. will lend its expertise to create a brand communications plan, including TV, print, digital, public relations and sponsorship initiatives, to highlight the qualities that have enabled Sabal Trust to earn its position as Florida’s fastest growing trust company.

“Sabal Trust offers a very special and unique approach to managing the portfolios of those who have spent a lifetime protecting their assets,” says Troy Dunn, president of Dunn&Co. “We’re looking forward to sharing their story.”

About Dunn&Co.

Dunn&Co. (http://www.dunn-co.com) is a full-service advertising and marketing communications firm housed in a century-old former cigar factory near Tampa’s historic Ybor City. Dunn&Co. provides award-winning creative solutions for clients worldwide, including GE Healthcare, Zubrowka vodka, The Tampa Bay Lightning, the Island of Curacao, Tony Roma’s restaurants, Joffrey’s Coffee and Tea Co., Baxter Healthcare, CSCU, Valpak, Wok Chi USA, the Florida Department of Transportation, Majestic apparel, and Sempermed USA. Dunn&Co. also provides pro-bono services to the ALS Association Florida Chapter to help fight Lou Gehrig’s disease.

About Sabal Trust Company

Sabal Trust Company (http://www.sabaltrust.com/), the largest employee-owned trust company in the state of Florida, provides investment management, trust and other services to individuals, corporate and not-for-profit organizations. Sabal Trust Company and our predecessor companies trace our history to 1983. Sabal Trust Company has offices in St. Petersburg, Tampa, Sarasota and The Villages, Florida.

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Megan Ford
Dunn&Co.
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