Digital marketing activities such as optimized websites, social media and content creation need to be woven into the fabric of the brand strategy.
Seattle, Wash. (PRWEB) August 09, 2013
Seattle-based digital marketing agency Confluence Digital, LLC has formed a partnership with The Harris Agency Inc., one of Hawaii’s largest advertising agencies. The partnership enables Harris Agency’s clients access to a full suite of digital services to integrate with their traditional marketing programs.
The rapidly changing digital environment is driving businesses to build up their capabilities to connect with customers online. “Companies can no longer ignore lacking a digital strategy,” said Confluence Digital President Eric Layland. “Digital marketing activities such as optimized websites, social media and content creation need to be woven into the fabric of the brand strategy.”
“It’s a long-term deal,” Harris Agency President Doug Harris stated. “They have a great combination of talent and expertise that is hard to find in Hawaii.” A key part of the agreement includes consulting with Harris Agency clients in person and collaborating to develop a vibrant digital scene in Hawaii.
Services immediately available as a result of the partnership include digital strategy development, search engine optimization (SEO), social media marketing, conversion optimization, inbound marketing, content development, search engine marketing (SEM), digital display and website analytics.
Founded in 2009, Confluence Digital LLC delivers core services including digital strategy, search engine optimization, social media marketing, paid search management, web site analytics, landing page / funnel conversion optimization and business intelligence services. Clients realize value delivered by Confluence Digital via managed service agreements, consulting or training and education.
The Harris Agency was founded in May 2004. Recognized as Hawaii’s third largest advertising agency with $20.2 million in capitalized billings. Core service offerings include brand strategy, media planning and buying, market research, advertising, public relations and event management. Key clients include Burger King, Honolulu Cookie Company, KTA Superstores among others.