Contest Seeks New Faces for Sonoma Wine Country Ad Campaign

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“Are you the next Sonomad?” asks Sonoma County Tourism.

Sonoma County Tourism is looking for the next face to appear in its award-winning “Do you speak SONOMA?” campaign.

A new contest seeks adventurous and genuine people who are hoping to be the next “Sonomads” and be featured in the international marketing campaign that promotes Sonoma County’s world-class wine, food, and stunning scenery.

The lucky travelers who are the next Sonomads (defined as those who embrace the wanderlust of Sonoma County) will get to experience the best of Sonoma County over a three-day photo and video shoot at the end of September 2013.

Their adventures, from the stunning beaches of the Sonoma Coast to the towering redwoods along the Russian River to the vineyards and farmlands that have made California cuisine famous, will be documented and included in a new ad campaign that will be featured around the world.

Potential Sonomads are encouraged to apply for the photo shoot and trip giveaway by submitting a 30-second video about why they should be chosen for the adventure. Those who aren’t so handy with a video camera can also submit a photo and include a description on why they should be chosen.

Some ideas on what to put in your video/photo include:

  • Show how you represent the Sonoma County experience — world-class wine, local food, family farms, rivers and redwoods, quaint small towns, Michelin-starred restaurants, taco trucks … you get the idea.
  • Use one of the “Sonomaisms” — the unique language that is needed to describe the amazing experiences available in Sonoma County, California — to craft your message. Are you adept at using a forkscrew while corkhopping around tasting rooms? Or, create some of your own.
  • Or, just tell us why you should be chosen. Do you represent what Sonoma County is all about?

To apply, visit from Aug. 1-31 and upload the entry. All the terms and conditions are available on this page.

For more information about Sonoma County, visit the official website at or visit us on Facebook at

We’re looking for the next Sonomad — is it you?


Sonoma County, California, located 45 minutes north of San Francisco, provides a genuine, independent, and adventurous wine country experience, featuring more than 370 wineries, 100-plus organic farms, and 55 miles of stunning Pacific coast.

For a free visitors guide or information on hotels, wineries, events, spas, attractions, and dining in Sonoma County, visit or call 800-576-6662.

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Tina Luster
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