Demand for SMS on Media Gateways Remains Strong in the Growing African Market

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Squire Technologies are reporting an increase in the usage of the SMS pass-through on their Media Gateways. This trend is particularly noticeable in the African market, which Squire notes is experiencing rapid growth in its telecoms industry.

Squire Technologies, signalling specialists to the telecoms industry, are reporting that the African region is showing a keen interest in both its SS7 to VoIP Media Gateway and SMS pass-through features. Due the SMS feature's vast revenue potential, the region is showing particular interest in the SS7 to VoIP Media Gateway, which provides SMS pass-through. Squire Technologies' regional Sales Manager for Africa, Zacc Couldrick, noted a myriad of reasons why the African continent has seen rapid growth over the past twelve months. Zacc explains, "We've reported before that countries such as Ghana have experienced deregulation of the telecoms market, which has presented opportunities for telecom operators. SMS also enables mobile banking and the dissemination of news and marketing information to large audiences, which would otherwise have been impossible. These factors combined show that Africa has a great opportunity for growth and we have seen proof of this over the past few years."

iBurst, providers of broadband connectivity services in the South African market, is a loyal customer of Squire Technologies, and has used the SMS pass-through feature for a number of years.

iBurst's IP and Voice Manager, Nazeer Adam, explained the benefits of having pass-through enabled on its Media Gateway: "One of the key features for us in building our network was keeping the infrastructure manageable. When we looked at Squire Technologies' SS7 to VoIP Media Gateway, we were impressed with its enabled SMS pass-through, which saved us from spending additional CAPEX on further infrastructure. We have been satisfied with the service from Squire Technologies; in particular their commercial flexibility, which enables us to establish our services quickly and allows us to grow our resources as required."

In addition to providing SMS pass-through on their Media Gateway, Squire also provide SMS Gateways and SMS Centres for those companies that are looking to provide SMS services over a SS7 network.

About Squire Technologies

Squire Technologies is a leading global provider of NGN, TDM and IP telecommunications products and solutions with world class installation and support services. Squire enables telecommunications companies who have previously been restricted to legacy SS7 and ISDN platforms to access VoIP networks, as well as providing signalling transfer points and protocol converters to further extend their customers’ network reach.

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Matt Watts
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