GiftCard Partners Launches New Service Suite

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GiftCard Partners’ services help retailers optimize their programs and grow their business.

These new solutions will help retailers’ expand their business...

GiftCard Partners (GCP) has been a trusted source and recognized leader in the gift card industry for more than a dozen years, offering a wide assortment of the finest brands to the B2B marketplace, including Whole Foods Market, CVS/pharmacy, The Limited and The Cheesecake Factory. GCP’s new services expand their focus into the broader prepaid industry, while diversifying their offerings to retailers.

These services were born from GCP’s clients finding gaps that retail organizations often find when looking to audit and optimize many of their key programs. “Our deep rooted relationship with clients allows us a rich understanding of their needs and pains, finding organizational gaps that are holding back some of their most important and lucrative programs from growth," said Ed Shulkin, GCP’s Co-CEO. "These new solutions will help retailers’ expand their business with our competitive intelligence processes, retail experience, and the sound marketing advice we are known for."

GiftCard Partners’s new programs are designed to fill resource gaps and gain competitive edge by increasing the effectiveness of in-store gift card programs, loyalty programs, 3rd party gift card management, and technology relationships. These services are offered to current GCP clients and retailers at large. The new services include:

  •     Competitive In-Store Gift Card Audits
  •     Competitive Loyalty Program Audit
  •     3rd Party Gift Card Program Management
  •     Technology Consulting and RFP Management

About GiftCard Partners

GiftCard Partners is one of the nation's largest developers of corporate Gift Card programs; dedicated to growing their clients' B2B gift card business through innovative approaches in the incentive, loyalty, promotion, fundraising (Scrip), and affinity markets. GiftCard Partners works with a broad range of leading brand companies as an out-sourced program management solution.

Their client's gift cards are placed in workplace safety programs, health and wellness programs, employee recognition, motivation and sales incentive programs, and customer rewards and loyalty programs. Some of their clients include CVS/pharmacy®, Whole Foods Market, GNC, The Cheesecake Factory®, The Children's Place, AutoZone®, Nutrisystem®, Charming Shoppes (Lane Bryant® and Catherines®), 1-800-Flowers, and more.

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Stacey Sicurella
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