Lady de Cosmetic’s New Jumbo Eye Pencil Illustrates New Trend in Eye Makeup

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Discount makeup retailer expands product line with launch of 24 new shades of eye makeup.

L.A. Colors Jumbo Eye Pencil

L.A. Colors Jumbo Eye Pencil

Customers are realizing they can get high quality cosmetics at a really low price, and it’s definitely having an effect on the industry as a whole.

Consumers continue to show wariness about the economy as the trend of cutting back on so-called “luxury items” continues. These luxuries—often the first to be removed from the family budget—include such things as dining out, going to the movies and even buying makeup. A large online retailer is attempting to change at least one aspect of that, however, by offering discounts on a wide variety of cosmetics products. Lady de Cosmetic recently unveiled L.A. Colors Jumbo Eye Pencil, the latest addition to their eye makeup line.

“Lady de Cosmetic has always offered prices lower than what the consumer can find in department stores and drug stores,” blogs one industry expert. “This new eye makeup is no different. Customers are realizing they can get high quality cosmetics at a really low price, and it’s definitely having an effect on the industry as a whole.”

This new Jumbo Eye Pencil comes in 24 different shades and can be used in place of eyeshadow and eyeliner. It’s easy to apply and lasts all day. The color can be blended out for a subtle look, or used as a more traditional eyeliner.

“We always have the best prices—that’s just something Lady de Cosmetic is known for,” says Daniel D, General Manager of Lady de Cosmetic. “We have relationships with wholesalers which go back over a decade. We get our products at a price other retailers can’t. And all without having to sacrifice quality.”

Lady de Cosmetic has long been known as a major online retailer in the cosmetics industry, with discounted prices on a huge selection of makeup, nail polishes, lipsticks, glosses and more. With the addition of these new eye pencils, Lady de Cosmetic is now putting discounted eye makeup into focus.

Historically, companies which offer “luxury items” at an affordable price tend to do well in any type of economy, since consumers from a wide variety of backgrounds tend to gravitate towards low cost, premium quality items when given the option.

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