BOLD Worldwide, Ad Agency, Launches Pioneering Email Marketing Campaign Using Custom Video Technology

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Email Campaign Generates Click-Through Rate 651% Above Industry Average

Bold Worldwide, New York Advertising Agency

Bold Worldwide Launches Custom Video Email Campaign

“We are blown away by the results of the campaign,” said SASS Global Travel Managing Director Travis Moore. “This campaign gave us nearly a 1,000 percent improvement over our email marketing from the previous year!"

BOLD Worldwide, an independently owned boutique advertising agency, today announced the results of its new email marketing campaign for SASS Global Travel, an action sports travel company. Through the use of new data rendering technology created by RUKUS, the campaign delivered cutting edge marketing performance and customer interaction.

Campaign Click-Through Rate: 19.53%, previous SGT results: 1.8%, Industry Average: 2.6%* (651% improvement over industry average)

Campaign Open-to-Click Rate: 48.03%, previous SGT results: 10.21%, National Average: 19.3%** (149% above national average)

*Source: Mailchimp; **Source: Silverpop

BOLD worked with RUKUS to create a first-of-its-kind video for SASS Global Travel that would grab customers’ attention and get them excited for an epic ski trip to Argentina. The video seamlessly integrated customers’ information into the videos, so they could feel like they were already part of the trip. The videos were specifically crafted for each individual person through an automated rendering process.

“We wanted to be the first to leverage RUKUS’ groundbreaking technology to deliver a customized video email marketing campaign tailored specifically for each individual user,” said Brian Cristiano, CEO of BOLD Worldwide. “We had an opportunity to break through the direct marketing noise and show, not tell, SGT’s customers why they should be energized about the adventure in Argentina. This technical and artistic storytelling delivered a ‘WOW’ moment for each and every customer opening the email.”

RUKUS combines customer data such as names, income, and habits with video rendering, delivering deeply personalized content per-customer. By leveraging SGT’s existing customer information, RUKUS was able to create thousands of unique videos, focusing SGT’s basic message and tailoring it to each specific customer.

“Video is the most trusted marketing channel, but it lacks the agility of more traditional tactics. That’s where we come in,” said RUKUS Chief Executive Officer Christopher DiNicolas. “RUKUS uses state-of-the-art technologies developed for the feature film and special effects industry to render 3D animation and complex multi-layer composites on the fly. We can give clients an unparalleled level of video personalization at scale, which translates into higher engagement and recall levels with potential customers.”

“We are blown away by the results of the campaign,” said SASS Global Travel Managing Director Travis Moore. “This campaign gave us nearly a 1,000 percent improvement over our email marketing from the previous year! We are ecstatic with the incredible interaction our customers had with the brand through the campaign, and are excited about leveraging this technology again in the future.”

100 percent of visitors played the video through to the end with the average visitor spending over three minutes on the landing page. Additionally, customer engagement was so high that 13 percent of emails were opened more than once, 12 percent of unique visitors contacted the client directly, and seven percent shared their videos on Facebook or Twitter.

The full video case study is available on http://www.boldworldwide.com

To demo a personalized video, please visit: http://www.whattherukus.com/#demos.

About BOLD Worldwide
BOLD Worldwide is a Manhattan-based advertising agency specializing in athletic and CPG brands with a focus on content creation and production. In an increasingly complex media environment, BOLD Worldwide is passionate about helping companies grow their brand & bottom line through persuasive storytelling and the right media mix. BOLD Worldwide has worked with clients such as Tropicana, Dream Water, Gilette, BodyGlide, Ray-Ban, NASCAR, SASS Global Travel and Wfit by Weider Nutrition, among others.
http://www.boldworldwide.com

About RUKUS
RUKUS incorporates customer information from top social media outlets and advertisers' internal data creating highly individualized videos. Through this automated process RUKUS delivers deeply personalized content per customer and quickly generates thousands of tailor-made directly to consumers via email campaigns and the web. RUKUS: data-driven, individualized videos on a scale never before available.
http://www.whattherukus.com

About SASS Global Travel
SASS Global Travel (SGT) was launched to revolutionize adventure travel worldwide. SGT offers exceptional trip opportunities to clients as they surf, ski, and ride in some of the most extraordinary destinations on Earth. With a core set of principles that go far beyond traditional tour operators — including cultural immersion, personal development, and physical well-being, SASS Global Travel creates transcendent life experiences that are far more than a vacation. Over the years, SGT has formed partnerships with industry leaders in adventure travel who are willing to provide a level of excellence in guiding service that’s completely unparalleled in today’s travel industry. This is all done while providing outstanding value to clients, and with an unflinching steadfast commitment to both environmental stewardship and the communities in which we operate.
http://www.sassglobaltravel.com

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Megan Callaway
Callaway Communications
+1 (917) 426-4155
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Brian Cristiano
BOLD Worldwide
212-905-2386
@brian_cristiano
since: 03/2010
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