UBIC Celebrates NASDAQ Listing Last Week

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Leveling the Playing Field for Asian Corporations Involved in Civil and Government Litigation

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UBIC Chairman and Chief Executive Officer Masahiro Morimoto said his company came to the United States to help protect Asian corporations and to assist in upholding the American ideals of justice and fairness

UBIC, Inc. (TSE: 2158; NASDAQ: UBIC), a provider of strategic international litigation support and forensic solutions, rang the Closing Bell at the NASDAQ MarketSite in New York City on August 5th, celebrating UBIC’s listing on the NASDAQ Global Market. The event was followed by a joint press conference.

UBIC was welcomed to the NASDAQ MarketSite by NASDAQ Vice President David Wicks who noted that UBIC is the first Japanese company to be listed on NASDAQ after Internet Initiative Japan in 1999, a span of 14 years.

In his remarks at the Closing Bell ceremony, UBIC Chairman and Chief Executive Officer Masahiro Morimoto said his company came to the United States to help protect Asian corporations and to assist in upholding the American ideals of justice and fairness.

“Our listing on NASDAQ is a step toward achieving these goals,” Mr. Morimoto said. “UBIC has a mission as a provider of eDiscovery support solutions out of Asia: we seek to level the global playing field so that Asian companies can compete with their Western counterparts on a truly even footing.”

The celebration of UBIC’s listing culminated in Mr. Morimoto ringing the “Closing Bell” signifying the end of the trading day at the all-electronic stock market.

Speaking for the NASDAQ, Mr. Wicks said that he is very happy to welcome UBIC as the first listing for a Japanese corporation in more than a decade. He added that he hoped the listing would spark further growth for UBIC in its global markets.

The NASDAQ ceremony was followed by a celebratory reception at UBIC’s New York office on Fifth Avenue, which was attended by some 70 well-wishers including customers and clients from local law firms, Japanese corporations and investment banks.

At this event, Mr. Morimoto articulated his vision for growing UBIC’s brand and business, which includes listing UBIC’s shares on the NASDAQ Global Market. The essence of his remarks is condensed below as “Three reasons why UBIC decided to list on the NASDAQ Global Market.”

Improve UBIC’s brand awareness in the U.S.
The U.S. is the largest market for eDiscovery services. UBIC has a well-established brand in Asia and good working relationships with leading corporations there. It is our goal to extend our leading position in Asia to become a global leader in the eDiscovery market place.

Raising awareness of the UBIC brand among the U.S. corporate and legal community is a vital step in creating an environment in which UBIC can earn its place as the “go-to partner” for eDiscovery solutions and services for corporations and their law firms.

Level the Playing Field for Asian Corporations and their International Law Firms
Historically, Asian companies have endured a significant time and cost disadvantage in the discovery process. Much of this disadvantage stemmed from the limitations of Western discovery solution providers in handling electronic documents written in or containing Asian languages, which are comparatively complex. This limitation creates numerous hurdles and it is common practice for U.S.-based, English-language-focused vendors to translate all documents from their respective Asian language into English prior to the process of separating relevant and irrelevant documents. This has often led to text data becoming corrupted, requiring that the work be redone multiple times at additional cost.

UBIC’s solution is to provide technological and support capabilities that work natively with major Asian languages and offer similar or better efficiencies and sophistication compared to Western service providers. Thus, UBIC levels the playing field for Asian corporations, their international subsidiaries and their U.S. law firms.

Establish UBIC as a truly global company and a leader in the US eDiscovery industry
The eDiscovery market is growing an average of 15 percent per year, according to Transparency Market Research, which projects that eDiscovery will be a $10 billion (US) industry by 2017. Meanwhile, UBIC’s proprietary, integrated eDiscovery platform, Lit i View is being upgraded continuously, with new versions released quarterly.

Lit i View incorporates UBIC’s advanced predictive coding technology, which is the only machine-learning technology tailored to accurately analyze Asian-language documents. Lit i View is being used to improve the accuracy of the discovery process in cases involving Chinese, Japanese and Korean languages while keeping costs to a minimum.

UBIC is determined to use its recognized technology advantage, along with its extensive experience and expertise in Asian-language eDiscovery, to become a global leader in the eDiscovery industry.

About UBIC

UBIC, Inc. (TSE: 2158; NASDAQ: UBIC) is a leading provider of Asian-language eDiscovery solutions and services. UBIC has extensive eDiscovery and forensic experience and expertise with information documented in Japanese, Korean, Chinese as well as English languages, and applies its expertise in connection with cross-border litigation, administrative proceedings and internal investigations, including those related to anti-trust investigations, intellectual property (IP) litigation, the Foreign Corrupt Practices Act (FCPA) and product liability (PL) investigations. UBIC serves its clients from offices in Japan, the United States, South Korea, Taiwan, Hong Kong and the United Kingdom.

UBIC’s proprietary technology platform, Lit i View™, version 6.7, is an innovative eDiscovery solution that accurately handles Asian-language characters, encoding schemes and native file systems. UBIC also recently launched its flexible and customizable Legal Cloud™ service to address the problem of rising costs associated with the growth and dispersion of data volumes across the globe, along with prolonged investigations and litigations.

With flexible, customizable end-to-end solutions and services covering the entire electronic discovery reference model (EDRM) life-cycle for corporate litigation strategy and crisis management, UBIC has assisted clients in more than 310 administrative and legal proceedings in the United States, including Department of Justice (DOJ), International Trade Commission (ITC) and Securities and Exchange Commission (SEC) investigations and more than 800 corporate investigations in Japan, South Korea, China, Taiwan and Singapore. Assisted by highly experienced litigation attorneys, UBIC provides a range of services facilitating fact discovery, patent management, security, internal audit and regulatory compliance that can provide a significant cost savings to its clients.

For more information about UBIC, contact info(at)ubicna(dot)com or visit http://www.ubicna.com

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