SHANTH and Anatta Design Join Forces to Create SHANTH Awesome Checkout, First Ever Dynamic Data Driven Enterprise Checkout Solution for Online Retail

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SHANTH Awesome Checkout guarantees dramatic improvement to shopping cart abandonment rates across website, mobile and tablet.

SHANTH, Inc, an integrated digital retail advisory, announced today a partnership with Anatta Design, a leading developer of ecommerce and publishing tools, to launch SHANTH Awesome Checkout, the first ever dynamic data driven enterprise checkout solution to help reduce shopping cart abandonment rates, quicken check-out time, decrease customer service and provide more accurate metrics and robust performance tracking. SHANTH Awesome Checkout leverages deep data analytics and insights to provide a bespoke shopping experience utilizing better guideposts, interactive cues and intuitive designs that streamlines shoppers through online checkouts.

Over the past four years shopping cart abandonment rates have run in the 60% range, meaning 6 in 10 shoppers who place items in a cart do not check out, according to eMarketer. While most solutions today are re-marketing campaigns that encourage shopping cart abandoners to return to the website and complete the purchase after they have already abandoned the checkout process, SHANTH Awesome Checkout actually captures the shopper while they are still active in the purchase path, dramatically reducing shopping cart abandonment rate, leading to more revenue.

"Powered by our combined passion to create groundbreaking, no-brainer digital solutions which help companies grow, we are very proud to introduce SHANTH Awesome Checkout as our first Digital Retail Enterprise Solution," said Prashanth Mysoor, Founder, SHANTH. “Marketers are used to accepting cart abandonment as lost sales. But the growing complexity of the purchase path requires a solution like SHANTH Awesome Checkout.”

Results from the 2013 Mobile Consumer Insights study conducted online by Harris Interactive® suggest the majority of smartphone and tablet owners (68%) have attempted to make a purchase on their device, two-thirds (66%) failed to complete a transaction due to obstacles encountered during checkout. Though consumers favor the convenience of shopping on-the-go, the checkout process being too difficult on their device -- was cited as a top reasons why respondents failed to complete a purchase on their smartphone or tablet. Many online stores are losing easy sales because their current checkouts are not tablet and mobile ready. SHANTH Awesome Checkout easily solves this problem by being fully responsive, mobile and tablet ready.

SHANTH Awesome Checkout BETA was tested over the course of a year with tremendous results. Enterprise clients included CLEAN Program, Joanne Hudson, Zipbuds and Apple Parts Store in the US, Ugoburo in Canada, AMPM Direct in the UK, and Interior Secrets in Australia.

"We're always working to make digital experiences better, faster and leaner. We take the time to ask difficult questions and find better answers," said Nirav Sheth, Founder, Anatta Design. “Instead of throwing cart abandoners back into the funnel only to have them run into the same cart issues again, SHANTH Awesome Checkout discovers the underlying issues and fixes them, leading to increased conversions and less customer service.”

For more information about SHANTH Awesome Checkout please visit .

Headquartered in Palo Alto, CA SHANTH is a leading integrated digital retail advisory. SHANTH helps entrepreneurs and management teams grow amazing brands with our deep digital consumer and omni-channel retail expertise. For more information about SHANTH visit

About Anatta Design
Headquartered in Berkeley, CA Anatta Design, a leading developer of ecommerce and publishing tools, makes eCommerce and online publishing work better and smarter. Our products are built to help our clients convert and were born out of our work consulting with top online businesses to create better-performing digital experiences. At the end of the day, we just like making stuff. For more information about Anatta Design visit

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Britney Laird
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