Besttoolbars Research Confirms Importance of Gathering Statistics for Ad Networks Browser Add-Ons

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Ad-networks with an eye for functionality, usability and popularity will do well to consider the value of statistics during their browser add-on development process, following new research by Besttoolbars.

Add-Ons Framework

Add-Ons Framework

The Besttoolbars team were able to conclude that for optimum performance, the browser extension should report installations and it should report if it is being actively used.

Through a detailed study of performance data, the browser add-on development agency found that it is extremely important for online ad networks who distribute their ads via browser extensions to collect detailed usage statistics. The agency’s research revealed that the most useful statistics are those that pertain to the end user’s usage of the browser extension, beginning with the initial installation and continuing throughout the add-ons lifecycle.

Valery Kuznetsov, Key Projects Manager at Besttoolbars said, “Online ad distribution performance is naturally focused on how well adverts perform when released. But, we believe that our studies show the importance of taking a step back and building the data gathering process into extensions at the development stage.

“Our empirical data underlines that certain statistics, when gathered from the onset, provide strategic insight and can guide networks and developers towards clear plans for maximizing performance of the ads based on a certain knowledge of user behavior as well as indicating user preferences through functionality observation. Knowledge is often equated with power and this is true for online ad networks who really need to understand their audience in order to align their advert distribution strategies correctly.”

In particular, the Besttoolbars team were able to conclude that for optimum performance, the browser extension should report installations and it should report if it is being actively used. This is critical for online ad distribution strategy, where the ad network can benefit from knowing just how active their audience is. Additionally, the browser extension should also report which functions of the extension are most active, as this helps the developer to understand how users use the extension. It also gives valuable insight into what if any modifications may be needed during further browser add-on development to increase both the adoption rate of the extension and the click through rate (CTR) of the adverts.

Two of the Besttoolbars browser add-on development solutions already provide basic statistic collection functionality. Both the Browser Add-ons Framework and Toolbar Studio allows online ad distribution networks to quickly enter the market with an adaptive browser extension. They also provide future insight into how best to approach new users and how to improve ad and add-on performance holistically.

To find out more about Besttoolbars and its browser add-on development services please visit

About Besttoolbars: Besttoolbars is a company well known for creating browser toolbars and add-ons. It has worked with an array of global brands, from start-ups to high-profile Fortune 500 corporations including Amazon, Skype, IBM, DHL, TNT and Intel. More than 7000 companies currently use solutions created on the Besttoolbars platform. Its product line includes:

Toolbar Studio: IDE for designing toolbars for Internet Explorer and Firefox
Add-ons Framework: Framework for building add-ons for Internet Explorer, Firefox, Chrome, Safari, and Opera
Besttoolbars also offers a number of services to help businesses integrate their products with desktops and mobile phones. It provides custom browser development, add-ons, add-ins and mobile app development.

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