Demand Inspires PerformLine to Launch Compliance Monitoring Solution for Consumer Finance Marketers

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PerformMatch™ Compliance Monitoring Platform now available for marketers in mortgage, debt settlement, debt collection, credit card and insurance to mitigate risk and limit exposure to potential compliance violations.

Continuing its mission to help marketers protect their brands through verifiable compliance monitoring and discovery technologies, PerformLine announced today they have launched proprietary "Rule Sets" for their PerformMatch Compliance Monitoring platform to meet the demand from marketers in consumer finance industries.

With the advent of the Consumer Financial Protection Bureau (CFPB), the introduction of updated federal regulations and increased scrutiny in the consumer finance sector, consumer finance marketers are looking to protect themselves from potential violations which could result in costly investigations, hefty fines and consumer refunds. PerformLine has stepped in to provide a critical first line of defense for marketers looking to proactively monitor their brands—easily and cost effectively —across all of their customer acquisition channels.

Applying the expertise gained from serving the education sector, where PerformMatch has found and reviewed over 17 billion compliance observations to date for clients, the company launched consumer finance monitoring in partnership with several of the largest and best known brands in mortgage, credit card and debt services.

PerformMatch™ uses Rule Sets crafted from industry regulatory guidelines to provide real-time, automated monitoring of a marketer's affiliates, aggregators and publishers for potential violations. Regulations such as the Mortgage Acts and Practices – Advertising Rule (MAP Rule) and Truth in Lending Act (TILA and Regulation Z) are used to create the Mortgage Rules Set. Similar Rule Sets have been created for the Debt Settlement, Debt Collection, Credit Card and Insurance industries.

“We’ve saw that there was a real need in the consumer finance sector for the independent, reliable compliance monitoring technology and services that PerformLine offers,” said PerformLine CEO Alex Baydin. “So, it was natural to transition our expertise and the proprietary PerformMatch platform to offer the most comprehensive solution for regulatory marketing oversight in the consumer finance sector.”

New rules are also looming that affect the way marketers can interact with consumers via phones. The FCC through the Telephone Consumer Protection Act (TCPA) has adopted more stringent rules and beginning on October 16, 2013 companies must have an increased level of prior “express written consent” from the consumer before any autodialed and/or pre-recorded marketing calls or texts can be made to the consumer’s cell phone or residential land lines.

PerformLine is addressing the TCPA’s “express written consent” requirement through a new application in the PerformMatch SaaS compliance platform. The PerformMatch TCPA Toolkit identifies every “Request for Information” webpage to detect that the mobile/telephone number field has the proper approved consent language and associated checkbox.

PerformLine clients are able to leverage the proprietary tools of the PerformMatch SaaS platform to ensure that any direct advertising, affiliate advertising and call center activity done on their behalf is compliant.

The PerformLine team will be exhibiting and speaking at the LeadsCon East Conference being held this week at the Hilton New York. Baydin will be discussing “Staying Above Water in Mortgage Compliance” from 2-2:30 pm on Tuesday, August 13 and, David Morgan of PerformLine will moderate the session “How Buyers Control Compliance Vulnerabilities & How Not to Lose Your Allocation As A Seller” on Thursday, August 24 from 11:20 to noon. PerformLine will be showcasing PerformMatch™ and their complete suite of compliance services on the exhibit hall floor at booth #223.

Companies interested in learning more about PerformMatch™ or any of the other elements of our suite of compliance services can also visit or email sales(at)performline(dot)com.

About PerformLine
PerformLine develops and delivers the most advanced compliance monitoring services for marketers. Leading companies looking to optimize their businesses choose the PerformMatch™ SaaS platform to discover, monitor and enforce regulatory and brand compliance. PerformLine, Inc. is headquartered in Morristown, N.J. For more information about PerformLine and the PerformMatch compliance platform, visit or email sales(at)performline(dot)com.

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Claire Milazzo
since: 01/2009
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