Car Audio Manufacturer Hifonics Opens Online Store Powered by Shopatron

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Hifonics achieves omni-channel capabilities with a new online shopping experience backed by the Shopatron Order Exchange.

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Adopting the Shopatron model helps us avoid channel conflict while providing our customers with omni-channel fulfillment capabilities such as ship-from-store.

Hifonics, maker of high-quality car audio equipment, is making it easier for customers to purchase amplifiers, speakers, subwoofers and signal processors by launching a new online store backed by the Shopatron Order Exchange.

Through the partnership with Shopatron, Hifonics will expand online sales, tighten relationships with retailers and tap more inventory from more locations when fulfilling online orders.

Hifonics is the first of five brands in the Maxxsonics family to join approximately 12 car audio brands, that are also deployed on Shopatron. Together, these brands connect with over 1,250 car audio dealers to fulfill orders, and increased same-store sales 462% from January 2011 to December 2012.

Shopatron’s patented, cloud-based Order Exchange allows manufacturers to seamlessly leverage the available inventory of every retail storefront and distribution center when fulfilling online orders. The Order Exchange makes it possible for manufacturers to pass online orders to retail channels via ship-from-store fulfillment, and deliver eCommerce sales to their partners.

“We are very excited about the opportunity to use Shopatron to help us expand our distribution network,” said Ted Henricks, Vice President of Sales and Marketing for Maxxsonics. “Adopting the Shopatron model helps us avoid channel conflict while providing our customers with omni-channel fulfillment capabilities such as ship-from-store.”

“The world of eCommerce is rapidly shifting to omni-channel fulfillment,” said Shopatron Founder and CEO Ed Stevens. “By using Shopatron to unite the online shopping experience of Hifonics’ branded website with the available inventory of their local retailers, they will grow online and offline sales while providing a superior experience to their customers.”

To learn more about Shopatron, visit http://www.shopatron.com.

About Maxxsonics USA, Inc.
Established in 2001, Maxxsonics USA Inc. is a leading manufacturer of car audio products including amplifiers, speakers, subwoofers, and accessories. Maxxsonics, located in Chicago, is the parent company of Hifonics, MB Quart, Crunch, Autotek, and MAXXLINK. In 2012, Maxxsonics began a licensing partnership with West Coast Customs. Maxxsonics serves customers in more than 50 countries worldwide. Learn more about Maxxsonics at the company’s corporate website, http://www.maxxsonics.com.

About Shopatron
Shopatron is the world’s leading provider of cloud-based, eCommerce order management solutions. Powered by our Shopatron Order Exchange, Shopatron Manufacturer allows branded manufacturers to seamlessly leverage the available inventory in every retail storefront and distribution center when fulfilling online orders. Shopatron makes it easy and affordable to deploy advanced capabilities like in-store pickup and ship-from-store, or a full turnkey eCommerce solution without major up-front costs. Shopatron enables over 1,000 manufacturers to unite their eCommerce programs with their physical retail channels, increasing sales, speeding inventory turns, and delivering a superior purchase experience to online shoppers.

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Alex Lorton
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